--- title: "Aro Digital vs PS/digital: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aro Digital or PS/digital? Compare estimated monthly branded-search demand and Share of Search inside the Wellington digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aro-digital-vs-ps-digital" publisher: "Brandwave" --- # Aro Digital vs PS/digital: Which is more popular by branded search in New Zealand? Which is more popular in search, Aro Digital or PS/digital? Compare estimated monthly branded-search demand and Share of Search inside the Wellington digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aro Digital and PS/digital - **Competitive set**: Wellington digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aro Digital Share of Search**: 55.6% - **PS/digital Share of Search**: 33.3% ## Which is more popular in search, Aro Digital or PS/digital? - In August 2026, Aro Digital had more branded searches than PS/digital among wellington digital marketing agencies in New Zealand. Aro Digital was estimated to have 150 branded searches compared to PS/digital’s 90, and held a 55.6% Share of Search versus PS/digital’s 33.3%. - The lead changed hands 2 times in the 11 months ending August 2026: PS/digital took it in May 2026, Aro Digital took it in August 2026. - Across the 11 months ending August 2026, Aro Digital’s estimated Share of Search among wellington digital marketing agencies in New Zealand moved from 61.8% to 55.6%, and its estimated monthly branded searches moved from 210 to 150. - Across the 11 months ending August 2026, PS/digital’s estimated Share of Search among wellington digital marketing agencies in New Zealand moved from 20.6% to 33.3%, and its estimated monthly branded searches moved from 70 to 90. ## How did search popularity change for New Zealand wellington digital marketing agencies in August 2026? - In August 2026, Aro Digital gained estimated Share of Search among wellington digital marketing agencies in New Zealand, from 42.3% to 55.6%. - In August 2026, PS/digital lost estimated Share of Search among wellington digital marketing agencies in New Zealand, from 42.3% to 33.3%. ## Month by month | Month | Aro Digital estimated searches | Aro Digital Share of Search | Aro Digital rank | PS/digital estimated searches | PS/digital Share of Search | PS/digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 61.8% | 1 | 70 | 20.6% | 2 | | Nov 2025 | 140 | 41.2% | 1 | 140 | 41.2% | 2 | | Dec 2025 | 150 | 57.7% | 1 | 70 | 26.9% | 2 | | Jan 2026 | 220 | 55% | 1 | 140 | 35% | 2 | | Feb 2026 | 270 | 50.9% | 1 | 210 | 39.6% | 2 | | Mar 2026 | 270 | 58.7% | 1 | 110 | 23.9% | 2 | | Apr 2026 | 270 | 62.8% | 1 | 110 | 25.6% | 2 | | May 2026 | 140 | 38.9% | 2 | 170 | 47.2% | 1 | | Jun 2026 | 110 | 40.7% | 1 | 110 | 40.7% | 2 | | Jul 2026 | 110 | 42.3% | 1 | 110 | 42.3% | 2 | | Aug 2026 | 150 | 55.6% | 1 | 90 | 33.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aro Digital’s and PS/digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aro Digital**: Measured on the search terms “Aro Digital”, “aro digital strategy”, “aro.digital” and “arodigital”, summed into one figure. - **PS/digital**: Measured on the search terms “ps digital”, “ps/digital” and “psdigital”, summed into one figure. - [Aro Digital profile](/demand/nz/brands/aro-digital) - [PS/digital profile](/demand/nz/brands/ps-digital) - [All wellington digital marketing agencies in New Zealand](/demand/nz/categories/nz-wellington-digital-marketing-agencies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aro Digital or PS/digital? In August 2026, Aro Digital had more branded searches than PS/digital among wellington digital marketing agencies in New Zealand. Aro Digital was estimated to have 150 branded searches compared to PS/digital’s 90, and held a 55.6% Share of Search versus PS/digital’s 33.3%. ## Cite this page Brandwave. "Aro Digital vs PS/digital: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aro-digital-vs-ps-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aro-digital-vs-ps-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.