--- title: "Arnott's vs Molly Woppy: Which is more popular in New Zealand?" description: "Is Arnott's or Molly Woppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arnotts-vs-molly-woppy" publisher: "Brandwave" --- # Arnott's vs Molly Woppy: Which is more popular in New Zealand? Is Arnott's or Molly Woppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arnott's and Molly Woppy - **Competitive set**: Biscuit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Arnott's Share of Search**: 18% - **Molly Woppy Share of Search**: 2.3% ## Is Arnott's or Molly Woppy more popular in search? - In September 2026, Arnott's had more branded searches than Molly Woppy among biscuit brands in New Zealand. Arnott's had about 6,740 branded searches, while Molly Woppy had 880. Arnott's made up 18% of all biscuit brand searches we track, and Molly Woppy accounted for 2.3%. - Arnott's was ahead of Molly Woppy in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Arnott's’ share of searches among biscuit brands in New Zealand moved from 10.6% to 18%, and its estimated monthly branded searches moved from 5K to 6.7K. - Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 880. ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arnott's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Arnott's was listed before Molly Woppy in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Griffin's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arnott's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cookie Time | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Mrs Higgins | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Molly Woppy | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Kea Cookies | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Huntley & Palmers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oreo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about biscuit brands - Asked ChatGPT "Which biscuit brand should I buy in New Zealand?": 1. Griffin's, 2. Arnott's - Asked ChatGPT "What are the best biscuit brands in New Zealand?": 1. Griffin's, 2. Arnott's, 3. Cookie Time, 4. Mrs Higgins - Asked ChatGPT "What's the best biscuit brand in New Zealand for everyday snacking?": 1. Griffin's, 2. Arnott's - Searched Google, AI Overview "biscuit brands nz": 1. Griffin's, 2. Cookie Time, 3. Arnott's, 4. Mrs Higgins, 5. Molly Woppy, 6. Kea Cookies - Searched Google, AI Overview "cookie brands nz": 1. Cookie Time, 2. Griffin's, 3. Molly Woppy, 4. Mrs Higgins, 5. Kea Cookies Not named in any answer: Huntley & Palmers and Oreo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand biscuit brands in September 2026? - In September 2026, Arnott's lost share of searches among biscuit brands in New Zealand, from 21% to 18%. - Estimated monthly branded searches for Molly Woppy in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026. ## How has branded search for Arnott's and Molly Woppy changed in New Zealand over the last 12 months? | Month | Arnott's estimated searches | Arnott's Share of Search | Arnott's rank | Molly Woppy estimated searches | Molly Woppy Share of Search | Molly Woppy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 5K | 10.6% | 3 | 1.6K | 3.4% | 6 | | Dec 2025 | 5.8K | 13.4% | 2 | 1.9K | 4.4% | 6 | | Jan 2026 | 5.6K | 18.3% | 2 | 880 | 2.9% | 6 | | Feb 2026 | 6.5K | 21% | 2 | 1K | 3.2% | 6 | | Mar 2026 | 6.9K | 19.3% | 2 | 1K | 2.8% | 6 | | Apr 2026 | 5.7K | 18.2% | 3 | 720 | 2.3% | 6 | | May 2026 | 6.4K | 17.7% | 3 | 880 | 2.4% | 6 | | Jun 2026 | 8K | 21.3% | 2 | 880 | 2.4% | 6 | | Jul 2026 | 6.2K | 17.5% | 2 | 880 | 2.5% | 6 | | Aug 2026 | 8.7K | 21% | 2 | 880 | 2.1% | 6 | | Sep 2026 | 6.7K | 18% | 2 | 880 | 2.3% | 6 | | Oct 2026 | — | — | — | — | — | — | ## How are Arnott's’ and Molly Woppy’s branded searches counted? Brandwave collects information about searches that people make online using Arnott's’ and Molly Woppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arnott's**: Measured on the search terms “arnott s”, “arnotts”, “arnotts biscuits”, “arnotts cheeseboard”, “arnotts cookies”, “arnotts crackers” and “tim tam”, summed into one figure. - **Molly Woppy**: Measured on the search term “molly woppy”. - [Arnott's profile](/demand/nz/brands/arnotts) - [Molly Woppy profile](/demand/nz/brands/molly-woppy) - [All biscuit brands in New Zealand](/demand/nz/categories/nz-biscuit-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arnott's or Molly Woppy more popular in search? In September 2026, Arnott's had more branded searches than Molly Woppy among biscuit brands in New Zealand. Arnott's had about 6,740 branded searches, while Molly Woppy had 880. Arnott's made up 18% of all biscuit brand searches we track, and Molly Woppy accounted for 2.3%. ## Cite this page Brandwave. "Arnott's vs Molly Woppy: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/arnotts-vs-molly-woppy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arnotts-vs-molly-woppy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.