--- title: "Arnott's vs Huntley & Palmers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Arnott's or Huntley & Palmers? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arnotts-vs-huntley-and-palmers" publisher: "Brandwave" --- # Arnott's vs Huntley & Palmers: Which is more popular by branded search in New Zealand? Which is more popular in search, Arnott's or Huntley & Palmers? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arnott's and Huntley & Palmers - **Competitive set**: Biscuit brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Arnott's Share of Search**: 23.5% - **Huntley & Palmers Share of Search**: 1.9% ## Which is more popular in search, Arnott's or Huntley & Palmers? - In August 2026, Arnott's had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Arnott's was estimated to have 10.2K branded searches compared to Huntley & Palmers’ 810, and held a 23.5% Share of Search versus Huntley & Palmers’ 1.9%. - Arnott's was ahead of Huntley & Palmers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand moved from 19.4% to 23.5%, and its estimated monthly branded searches moved from 7.1K to 10.2K. - Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands in New Zealand held steady at 1.9%, and its estimated monthly branded searches moved from 700 to 810. ## How did search popularity change for New Zealand biscuit brands in August 2026? - In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%. - Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026. ## Month by month | Month | Arnott's estimated searches | Arnott's Share of Search | Arnott's rank | Huntley & Palmers estimated searches | Huntley & Palmers Share of Search | Huntley & Palmers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 19.4% | 2 | 700 | 1.9% | 5 | | Nov 2025 | 6.1K | 12.5% | 2 | 610 | 1.3% | 5 | | Dec 2025 | 7.1K | 16.1% | 2 | 640 | 1.5% | 5 | | Jan 2026 | 6.9K | 21.8% | 2 | 710 | 2.3% | 5 | | Feb 2026 | 7.5K | 24% | 2 | 720 | 2.3% | 5 | | Mar 2026 | 8.9K | 23.6% | 2 | 710 | 1.9% | 5 | | Apr 2026 | 8K | 23.5% | 2 | 650 | 1.9% | 5 | | May 2026 | 7.7K | 20.5% | 3 | 640 | 1.7% | 5 | | Jun 2026 | 10.8K | 26.2% | 2 | 620 | 1.5% | 5 | | Jul 2026 | 7.5K | 20% | 2 | 680 | 1.8% | 5 | | Aug 2026 | 10.2K | 23.5% | 2 | 810 | 1.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Arnott's’ and Huntley & Palmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arnott's**: Measured on the search terms “arnott's”, “arnotts”, “arnotts biscuits”, “arnotts cheeseboard”, “arnotts com”, “arnotts cookies”, “arnotts crackers”, “arnotts near me”, “arnotts new zealand”, “arnotts nz”, “arnotts online” and “tim tam”, summed into one figure. - **Huntley & Palmers**: Measured on the search terms “huntley & palmers”, “huntley & palmers biscuits”, “huntley & palmers cookies”, “huntley & palmers crackers”, “huntley & palmers nz”, “huntley and palmers cracker bread”, “huntley and palmers rice crackers”, “huntley palmers”, “huntley palmers biscuits” and “huntley palmers crackers”, summed into one figure. - [Arnott's profile](/demand/nz/brands/arnotts) - [Huntley & Palmers profile](/demand/nz/brands/huntley-and-palmers) - [All biscuit brands in New Zealand](/demand/nz/categories/nz-biscuit-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Arnott's or Huntley & Palmers? In August 2026, Arnott's had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Arnott's was estimated to have 10.2K branded searches compared to Huntley & Palmers’ 810, and held a 23.5% Share of Search versus Huntley & Palmers’ 1.9%. ## Cite this page Brandwave. "Arnott's vs Huntley & Palmers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arnotts-vs-huntley-and-palmers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arnotts-vs-huntley-and-palmers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.