--- title: "Arnott's vs Cookie Time: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Arnott's or Cookie Time? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arnotts-vs-cookie-time" publisher: "Brandwave" --- # Arnott's vs Cookie Time: Which is more popular by branded search in New Zealand? Which is more popular in search, Arnott's or Cookie Time? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arnott's and Cookie Time - **Competitive set**: Biscuit brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Arnott's Share of Search**: 23.5% - **Cookie Time Share of Search**: 40.9% ## Which is more popular in search, Arnott's or Cookie Time? - In August 2026, Cookie Time had more branded searches than Arnott's among biscuit brands in New Zealand. Cookie Time was estimated to have 17.7K branded searches compared to Arnott's’ 10.2K, and held a 40.9% Share of Search versus Arnott's’ 23.5%. - Cookie Time was ahead of Arnott's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand moved from 19.4% to 23.5%, and its estimated monthly branded searches moved from 7.1K to 10.2K. - Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand moved from 48.3% to 40.9%, and its estimated monthly branded searches moved from 17.6K to 17.7K. ## How did search popularity change for New Zealand biscuit brands in August 2026? - In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%. - In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%. ## Month by month | Month | Arnott's estimated searches | Arnott's Share of Search | Arnott's rank | Cookie Time estimated searches | Cookie Time Share of Search | Cookie Time rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 19.4% | 2 | 17.6K | 48.3% | 1 | | Nov 2025 | 6.1K | 12.5% | 2 | 31.7K | 65.4% | 1 | | Dec 2025 | 7.1K | 16.1% | 2 | 26.6K | 60.8% | 1 | | Jan 2026 | 6.9K | 21.8% | 2 | 14.7K | 46.5% | 1 | | Feb 2026 | 7.5K | 24% | 2 | 13.4K | 43% | 1 | | Mar 2026 | 8.9K | 23.6% | 2 | 15.1K | 39.7% | 1 | | Apr 2026 | 8K | 23.5% | 2 | 14.1K | 41.6% | 1 | | May 2026 | 7.7K | 20.5% | 3 | 14.5K | 38.6% | 1 | | Jun 2026 | 10.8K | 26.2% | 2 | 14.8K | 36.1% | 1 | | Jul 2026 | 7.5K | 20% | 2 | 17.7K | 47.1% | 1 | | Aug 2026 | 10.2K | 23.5% | 2 | 17.7K | 40.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Arnott's’ and Cookie Time’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arnott's**: Measured on the search terms “arnott's”, “arnotts”, “arnotts biscuits”, “arnotts cheeseboard”, “arnotts com”, “arnotts cookies”, “arnotts crackers”, “arnotts near me”, “arnotts new zealand”, “arnotts nz”, “arnotts online” and “tim tam”, summed into one figure. - **Cookie Time**: Measured on the search terms “christmas cookie time”, “cookie time”, “cookie time bakery”, “cookie time biscuits”, “cookie time brownie”, “cookie time chocolate fix”, “cookie time cookie dough”, “cookie time cookies”, “cookie time gluten free”, “cookie time ice cream”, “cookie time lolly cake”, “cookie time monster”, “cookie time near me”, “cookie time new zealand”, “cookie time online”, “cookie time pak n save”, “cookie time shop”, “cookietime”, “cookietime co nz”, “cookietime cookies” and “pak n save cookie time”, summed into one figure. - [Arnott's profile](/demand/nz/brands/arnotts) - [Cookie Time profile](/demand/nz/brands/cookie-time) - [All biscuit brands in New Zealand](/demand/nz/categories/nz-biscuit-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Arnott's or Cookie Time? In August 2026, Cookie Time had more branded searches than Arnott's among biscuit brands in New Zealand. Cookie Time was estimated to have 17.7K branded searches compared to Arnott's’ 10.2K, and held a 40.9% Share of Search versus Arnott's’ 23.5%. ## Cite this page Brandwave. "Arnott's vs Cookie Time: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arnotts-vs-cookie-time This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arnotts-vs-cookie-time. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.