--- title: "Armstrong Motor Group vs Giltrap Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Armstrong Motor Group or Giltrap Group? Compare estimated monthly branded-search demand and Share of Search inside the New car dealer groups set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/armstrong-motor-group-vs-giltrap-group" publisher: "Brandwave" --- # Armstrong Motor Group vs Giltrap Group: Which is more popular by branded search in New Zealand? Which is more popular in search, Armstrong Motor Group or Giltrap Group? Compare estimated monthly branded-search demand and Share of Search inside the New car dealer groups set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Armstrong Motor Group and Giltrap Group - **Competitive set**: New car dealer groups - **Market**: New Zealand - **Month measured**: Aug 2026 - **Armstrong Motor Group Share of Search**: 19.9% - **Giltrap Group Share of Search**: 15.2% ## Which is more popular in search, Armstrong Motor Group or Giltrap Group? - In August 2026, Armstrong Motor Group had more branded searches than Giltrap Group among new car dealer groups in New Zealand. Armstrong Motor Group was estimated to have 5.2K branded searches compared to Giltrap Group’s 4K, and held a 19.9% Share of Search versus Giltrap Group’s 15.2%. - The lead changed hands once in the 11 months ending August 2026: Armstrong Motor Group took it in November 2025. - Across the 11 months ending August 2026, Armstrong Motor Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 15.9% to 19.9%, and its estimated monthly branded searches moved from 4.1K to 5.2K. - Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 16.1% to 15.2%, and its estimated monthly branded searches moved from 4.2K to 4K. ## How did search popularity change for New Zealand new car dealer groups in August 2026? - In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%. - In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%. ## Month by month | Month | Armstrong Motor Group estimated searches | Armstrong Motor Group Share of Search | Armstrong Motor Group rank | Giltrap Group estimated searches | Giltrap Group Share of Search | Giltrap Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1K | 15.9% | 4 | 4.2K | 16.1% | 3 | | Nov 2025 | 5K | 18.8% | 1 | 3.6K | 13.7% | 4 | | Dec 2025 | 4.1K | 17.3% | 2 | 3.3K | 13.9% | 4 | | Jan 2026 | 5K | 18.7% | 2 | 3K | 11.2% | 4 | | Feb 2026 | 4.2K | 17.3% | 2 | 3.3K | 13.6% | 4 | | Mar 2026 | 5.3K | 18.1% | 1 | 4K | 13.5% | 4 | | Apr 2026 | 5.2K | 20.1% | 1 | 3.4K | 13.1% | 4 | | May 2026 | 5.2K | 18.8% | 1 | 3.6K | 13.2% | 4 | | Jun 2026 | 5K | 19.3% | 1 | 3.3K | 12.7% | 4 | | Jul 2026 | 5K | 20.5% | 1 | 3.3K | 13.6% | 4 | | Aug 2026 | 5.2K | 19.9% | 1 | 4K | 15.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Armstrong Motor Group’s and Giltrap Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Armstrong Motor Group**: Measured on the search terms “armstrong motor group”, “armstrong motor group near me”, “armstrong motor group new zealand”, “armstrong motor group nz”, “armstrongmotorgroup”, “armstrongs” and “armstrongs co nz”, summed into one figure. - **Giltrap Group**: Measured on the search terms “giltrap”, “giltrap cars”, “giltrap com”, “giltrap great north road”, “giltrap group”, “giltrap group nz”, “giltrap group service”, “giltrap motor group” and “giltrapgroup”, summed into one figure. - [Armstrong Motor Group profile](/demand/nz/brands/armstrong-motor-group) - [Giltrap Group profile](/demand/nz/brands/giltrap-group) - [All new car dealer groups in New Zealand](/demand/nz/categories/nz-car-dealer-groups): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Armstrong Motor Group or Giltrap Group? In August 2026, Armstrong Motor Group had more branded searches than Giltrap Group among new car dealer groups in New Zealand. Armstrong Motor Group was estimated to have 5.2K branded searches compared to Giltrap Group’s 4K, and held a 19.9% Share of Search versus Giltrap Group’s 15.2%. ## Cite this page Brandwave. "Armstrong Motor Group vs Giltrap Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/armstrong-motor-group-vs-giltrap-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/armstrong-motor-group-vs-giltrap-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.