---
title: "Armstrong Barton vs Horsley Christie: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Armstrong Barton or Horsley Christie? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/armstrong-barton-vs-horsley-christie"
publisher: "Brandwave"
---

# Armstrong Barton vs Horsley Christie: Which is more popular by branded search in New Zealand?

Which is more popular in search, Armstrong Barton or Horsley Christie? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Armstrong Barton and Horsley Christie
- **Competitive set**: Whanganui law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Armstrong Barton Share of Search**: 10.8%
- **Horsley Christie Share of Search**: 12.9%

## Which is more popular in search, Armstrong Barton or Horsley Christie?

- In August 2026, Horsley Christie had more branded searches than Armstrong Barton among whanganui law firms in New Zealand. Horsley Christie was estimated to have 310 branded searches compared to Armstrong Barton’s 260, and held a 12.9% Share of Search versus Armstrong Barton’s 10.8%.
- The lead changed hands 2 times in the 11 months ending August 2026: Armstrong Barton took it in January 2026, Horsley Christie took it in February 2026.
- Across the 11 months ending August 2026, Armstrong Barton’s estimated Share of Search among whanganui law firms in New Zealand moved from 10% to 10.8%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Horsley Christie’s estimated Share of Search among whanganui law firms in New Zealand moved from 11.6% to 12.9%, and its estimated monthly branded searches moved from 300 to 310.

## How did search popularity change for New Zealand whanganui law firms in August 2026?

- In August 2026, Armstrong Barton gained estimated Share of Search among whanganui law firms in New Zealand, from 8.7% to 10.8%.
- In August 2026, Horsley Christie gained estimated Share of Search among whanganui law firms in New Zealand, from 12.4% to 12.9%.

## Month by month

| Month | Armstrong Barton estimated searches | Armstrong Barton Share of Search | Armstrong Barton rank | Horsley Christie estimated searches | Horsley Christie Share of Search | Horsley Christie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 10% | 4 | 300 | 11.6% | 3 |
| Nov 2025 | 260 | 10.4% | 4 | 290 | 11.6% | 3 |
| Dec 2025 | 210 | 11.1% | 4 | 240 | 12.7% | 3 |
| Jan 2026 | 320 | 14.5% | 3 | 260 | 11.8% | 4 |
| Feb 2026 | 210 | 9.7% | 4 | 250 | 11.5% | 3 |
| Mar 2026 | 260 | 10% | 5 | 310 | 11.9% | 3 |
| Apr 2026 | 210 | 8.9% | 5 | 260 | 11% | 4 |
| May 2026 | 210 | 8.9% | 5 | 230 | 9.8% | 4 |
| Jun 2026 | 260 | 9.8% | 4 | 290 | 10.9% | 3 |
| Jul 2026 | 210 | 8.7% | 4 | 300 | 12.4% | 3 |
| Aug 2026 | 260 | 10.8% | 4 | 310 | 12.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Armstrong Barton’s and Horsley Christie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Armstrong Barton**: Measured on the search term “armstrong barton”.
- **Horsley Christie**: Measured on the search terms “horsley christie”, “horsley christie lawyers”, “horsley christie solicitors” and “horsley christie whanganui”, summed into one figure.

- [Armstrong Barton profile](/demand/nz/brands/armstrong-barton)
- [Horsley Christie profile](/demand/nz/brands/horsley-christie)
- [All whanganui law firms in New Zealand](/demand/nz/categories/nz-whanganui-law-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Armstrong Barton or Horsley Christie?

In August 2026, Horsley Christie had more branded searches than Armstrong Barton among whanganui law firms in New Zealand. Horsley Christie was estimated to have 310 branded searches compared to Armstrong Barton’s 260, and held a 12.9% Share of Search versus Armstrong Barton’s 10.8%.

## Cite this page

Brandwave. "Armstrong Barton vs Horsley Christie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/armstrong-barton-vs-horsley-christie

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/armstrong-barton-vs-horsley-christie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.