---
title: "Armstrong Barton vs Crowley Waugh: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Armstrong Barton or Crowley Waugh? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/armstrong-barton-vs-crowley-waugh"
publisher: "Brandwave"
---

# Armstrong Barton vs Crowley Waugh: Which is more popular by branded search in New Zealand?

Which is more popular in search, Armstrong Barton or Crowley Waugh? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Armstrong Barton and Crowley Waugh
- **Competitive set**: Whanganui law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Armstrong Barton Share of Search**: 10.8%
- **Crowley Waugh Share of Search**: 10%

## Which is more popular in search, Armstrong Barton or Crowley Waugh?

- In August 2026, Armstrong Barton had more branded searches than Crowley Waugh among whanganui law firms in New Zealand. Armstrong Barton was estimated to have 260 branded searches compared to Crowley Waugh’s 240, and held a 10.8% Share of Search versus Crowley Waugh’s 10%.
- The lead changed hands 2 times in the 11 months ending August 2026: Crowley Waugh took it in March 2026, Armstrong Barton took it in June 2026.
- Across the 11 months ending August 2026, Armstrong Barton’s estimated Share of Search among whanganui law firms in New Zealand moved from 10% to 10.8%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Crowley Waugh’s estimated Share of Search among whanganui law firms in New Zealand moved from 8.1% to 10%, and its estimated monthly branded searches moved from 210 to 240.

## How did search popularity change for New Zealand whanganui law firms in August 2026?

- In August 2026, Armstrong Barton gained estimated Share of Search among whanganui law firms in New Zealand, from 8.7% to 10.8%.
- In August 2026, Crowley Waugh gained estimated Share of Search among whanganui law firms in New Zealand, from 7.9% to 10%.

## Month by month

| Month | Armstrong Barton estimated searches | Armstrong Barton Share of Search | Armstrong Barton rank | Crowley Waugh estimated searches | Crowley Waugh Share of Search | Crowley Waugh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 10% | 4 | 210 | 8.1% | 5 |
| Nov 2025 | 260 | 10.4% | 4 | 170 | 6.8% | 5 |
| Dec 2025 | 210 | 11.1% | 4 | 170 | 9% | 5 |
| Jan 2026 | 320 | 14.5% | 3 | 170 | 7.7% | 5 |
| Feb 2026 | 210 | 9.7% | 4 | 170 | 7.8% | 5 |
| Mar 2026 | 260 | 10% | 5 | 280 | 10.7% | 4 |
| Apr 2026 | 210 | 8.9% | 5 | 280 | 11.8% | 3 |
| May 2026 | 210 | 8.9% | 5 | 240 | 10.2% | 3 |
| Jun 2026 | 260 | 9.8% | 4 | 210 | 7.9% | 5 |
| Jul 2026 | 210 | 8.7% | 4 | 190 | 7.9% | 5 |
| Aug 2026 | 260 | 10.8% | 4 | 240 | 10% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Armstrong Barton’s and Crowley Waugh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Armstrong Barton**: Measured on the search term “armstrong barton”.
- **Crowley Waugh**: Measured on the search terms “crowley waugh” and “crowley waugh lawyers”, summed into one figure.

- [Armstrong Barton profile](/demand/nz/brands/armstrong-barton)
- [Crowley Waugh profile](/demand/nz/brands/crowley-waugh)
- [All whanganui law firms in New Zealand](/demand/nz/categories/nz-whanganui-law-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Armstrong Barton or Crowley Waugh?

In August 2026, Armstrong Barton had more branded searches than Crowley Waugh among whanganui law firms in New Zealand. Armstrong Barton was estimated to have 260 branded searches compared to Crowley Waugh’s 240, and held a 10.8% Share of Search versus Crowley Waugh’s 10%.

## Cite this page

Brandwave. "Armstrong Barton vs Crowley Waugh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/armstrong-barton-vs-crowley-waugh

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/armstrong-barton-vs-crowley-waugh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.