--- title: "Armourguard vs Chubb Security: Which is searched more in New Zealand?" description: "Is Armourguard or Chubb Security more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/armourguard-vs-chubb-security" publisher: "Brandwave" --- # Armourguard vs Chubb Security: Which is searched more in New Zealand? Is Armourguard or Chubb Security more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Armourguard and Chubb Security - **Competitive set**: Security companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Armourguard Share of Search**: 21.8% - **Chubb Security Share of Search**: 6% ## Is Armourguard or Chubb Security more popular in search? - In September 2026, Armourguard had more branded searches than Chubb Security among security companies in New Zealand. Armourguard had about 1,420 branded searches, while Chubb Security had 390. Armourguard made up 21.8% of all security company searches we track, and Chubb Security accounted for 6%. - Armourguard was ahead of Chubb Security in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Armourguard’s share of searches among security companies in New Zealand moved from 26.1% to 21.8%, and its estimated monthly branded searches moved from 1.9K to 1.4K. - Across the 12 months ending September 2026, Chubb Security’s share of searches among security companies in New Zealand moved from 5.4% to 6%, and its estimated monthly branded searches held steady at 390. ## Top security companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Armourguard was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Chubb Security was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Armourguard was listed before Chubb Security in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | First Security | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Armourguard | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Red Badge | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Allied Security | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | ADT | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Chubb Security | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about security companies - Asked ChatGPT "Which security company should I hire in New Zealand?": 1. First Security, 2. Red Badge, 3. Allied Security - Asked ChatGPT "What are the best security companies in New Zealand?": 1. First Security, 2. Armourguard, 3. Red Badge, 4. ADT - Asked ChatGPT "What's the best security company in New Zealand for alarm monitoring?": 1. ADT, 2. Chubb Security - Searched Google, AI Overview "security guards nz": 1. Armourguard, 2. Allied Security, 3. First Security Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand security companies in September 2026? - In September 2026, Chubb Security gained share of searches among security companies in New Zealand, from 4.9% to 6%. - Estimated monthly branded searches for Armourguard in New Zealand fell 24.1% over 12 measured months, from 1.9K to 1.4K in September 2026. ## Month by month | Month | Armourguard estimated searches | Armourguard Share of Search | Armourguard rank | Chubb Security estimated searches | Chubb Security Share of Search | Chubb Security rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 26.1% | 1 | 390 | 5.4% | 6 | | Nov 2025 | 1.9K | 25.8% | 1 | 390 | 5.4% | 6 | | Dec 2025 | 1.5K | 25.6% | 2 | 320 | 5.4% | 6 | | Jan 2026 | 1.9K | 27.7% | 1 | 320 | 4.8% | 6 | | Feb 2026 | 1.8K | 28.4% | 1 | 480 | 7.4% | 6 | | Mar 2026 | 1.9K | 25.3% | 1 | 480 | 6.3% | 6 | | Apr 2026 | 1.5K | 21.9% | 1 | 320 | 4.8% | 6 | | May 2026 | 1.4K | 20.8% | 2 | 390 | 5.7% | 6 | | Jun 2026 | 1.6K | 24.5% | 1 | 390 | 6.2% | 6 | | Jul 2026 | 1.5K | 26.4% | 1 | 320 | 5.5% | 6 | | Aug 2026 | 1.4K | 21.8% | 2 | 320 | 4.9% | 6 | | Sep 2026 | 1.4K | 21.8% | 2 | 390 | 6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Armourguard’s and Chubb Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Armourguard**: Measured on the search terms “armourguard”, “armourguard hamilton” and “armourguard security”, summed into one figure. - **Chubb Security**: Measured on the search term “chubb security”. - [Armourguard profile](/demand/nz/brands/armourguard) - [Chubb Security profile](/demand/nz/brands/chubb-security) - [All security companies in New Zealand](/demand/nz/categories/nz-security-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Armourguard or Chubb Security more popular in search? In September 2026, Armourguard had more branded searches than Chubb Security among security companies in New Zealand. Armourguard had about 1,420 branded searches, while Chubb Security had 390. Armourguard made up 21.8% of all security company searches we track, and Chubb Security accounted for 6%. ## Cite this page Brandwave. "Armourguard vs Chubb Security: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/armourguard-vs-chubb-security This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/armourguard-vs-chubb-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.