--- title: "Arlo vs Swann: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Arlo or Swann? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arlo-vs-swann" publisher: "Brandwave" --- # Arlo vs Swann: Which is more popular by branded search in New Zealand? Which is more popular in search, Arlo or Swann? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arlo and Swann - **Competitive set**: Home security camera brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Arlo Share of Search**: 15.3% - **Swann Share of Search**: 5.8% ## Which is more popular in search, Arlo or Swann? - In August 2026, Arlo had more branded searches than Swann among home security camera brands in New Zealand. Arlo was estimated to have 8.5K branded searches compared to Swann’s 3.2K, and held a 15.3% Share of Search versus Swann’s 5.8%. - Arlo was ahead of Swann in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand moved from 20.9% to 15.3%, and its estimated monthly branded searches moved from 9.7K to 8.5K. - Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 3.2K. ## How did search popularity change for New Zealand home security camera brands in August 2026? - Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026. ## Month by month | Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | Swann estimated searches | Swann Share of Search | Swann rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.7K | 20.9% | 2 | 2.9K | 6.3% | 6 | | Nov 2025 | 10.3K | 19.1% | 2 | 3.2K | 5.9% | 6 | | Dec 2025 | 10.2K | 18.8% | 2 | 3.3K | 6.1% | 6 | | Jan 2026 | 9.8K | 19.8% | 2 | 3.4K | 6.8% | 6 | | Feb 2026 | 9.6K | 22.4% | 2 | 2.7K | 6.2% | 6 | | Mar 2026 | 10.1K | 20.7% | 2 | 2.6K | 5.4% | 6 | | Apr 2026 | 10.6K | 20% | 2 | 3K | 5.5% | 6 | | May 2026 | 10.2K | 17.9% | 2 | 3.1K | 5.5% | 6 | | Jun 2026 | 9.4K | 16.7% | 2 | 3K | 5.2% | 6 | | Jul 2026 | 8.6K | 15.6% | 3 | 3.1K | 5.7% | 6 | | Aug 2026 | 8.5K | 15.3% | 3 | 3.2K | 5.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Arlo’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arlo**: Measured on the search terms “arlo”, “arlo apps”, “arlo camera”, “arlo com”, “arlo doorbell”, “arlo doorbell camera”, “arlo essential security camera”, “arlo exterior camera”, “arlo indoor camera”, “arlo mounts”, “arlo near me”, “arlo nz”, “arlo online”, “arlo pro 4”, “arlo pro 5”, “arlo security”, “arlo security camera” and “arlo ultra 2”, summed into one figure. - **Swann**: Measured on the search terms “swann camera”, “swann camera system”, “swann cctv”, “swann cctv 4k”, “swann door camera”, “swann doorbell”, “swann nvr camera”, “swann outdoor security camera”, “swann security”, “swann security cctv”, “swann security system”, “swann solar security camera”, “swann wifi camera”, “swann wireless camera”, “swann wireless doorbell” and “swann wireless security camera”, summed into one figure. - [Arlo profile](/demand/nz/brands/arlo) - [Swann profile](/demand/nz/brands/swann) - [All home security camera brands in New Zealand](/demand/nz/categories/nz-smart-home-security-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Arlo or Swann? In August 2026, Arlo had more branded searches than Swann among home security camera brands in New Zealand. Arlo was estimated to have 8.5K branded searches compared to Swann’s 3.2K, and held a 15.3% Share of Search versus Swann’s 5.8%. ## Cite this page Brandwave. "Arlo vs Swann: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arlo-vs-swann This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arlo-vs-swann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.