--- title: "Arlo vs Google Nest: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Arlo or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arlo-vs-google-nest" publisher: "Brandwave" --- # Arlo vs Google Nest: Which is more popular by branded search in New Zealand? Which is more popular in search, Arlo or Google Nest? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arlo and Google Nest - **Competitive set**: Home security camera brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Arlo Share of Search**: 15.3% - **Google Nest Share of Search**: 7.1% ## Which is more popular in search, Arlo or Google Nest? - In August 2026, Arlo had more branded searches than Google Nest among home security camera brands in New Zealand. Arlo was estimated to have 8.5K branded searches compared to Google Nest’s 3.9K, and held a 15.3% Share of Search versus Google Nest’s 7.1%. - Arlo was ahead of Google Nest in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand moved from 20.9% to 15.3%, and its estimated monthly branded searches moved from 9.7K to 8.5K. - Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 4.5K to 3.9K. ## How did search popularity change for New Zealand home security camera brands in August 2026? - Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026. - Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026. ## Month by month | Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.7K | 20.9% | 2 | 4.5K | 9.7% | 5 | | Nov 2025 | 10.3K | 19.1% | 2 | 5.4K | 10% | 5 | | Dec 2025 | 10.2K | 18.8% | 2 | 5.6K | 10.3% | 5 | | Jan 2026 | 9.8K | 19.8% | 2 | 4.6K | 9.3% | 5 | | Feb 2026 | 9.6K | 22.4% | 2 | 4K | 9.2% | 5 | | Mar 2026 | 10.1K | 20.7% | 2 | 3.8K | 7.7% | 5 | | Apr 2026 | 10.6K | 20% | 2 | 4.5K | 8.4% | 5 | | May 2026 | 10.2K | 17.9% | 2 | 5.5K | 9.6% | 5 | | Jun 2026 | 9.4K | 16.7% | 2 | 5.7K | 10.1% | 5 | | Jul 2026 | 8.6K | 15.6% | 3 | 4.1K | 7.4% | 5 | | Aug 2026 | 8.5K | 15.3% | 3 | 3.9K | 7.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Arlo’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arlo**: Measured on the search terms “arlo”, “arlo apps”, “arlo camera”, “arlo com”, “arlo doorbell”, “arlo doorbell camera”, “arlo essential security camera”, “arlo exterior camera”, “arlo indoor camera”, “arlo mounts”, “arlo near me”, “arlo nz”, “arlo online”, “arlo pro 4”, “arlo pro 5”, “arlo security”, “arlo security camera” and “arlo ultra 2”, summed into one figure. - **Google Nest**: Measured on the search terms “google nest”, “google nest audio”, “google nest cam”, “google nest cam outdoor”, “google nest doorbell”, “google nest hub”, “google nest hub 2”, “google nest hub 2nd gen”, “google nest hub 3”, “google nest hub max”, “google nest learning thermostat”, “google nest near me”, “google nest new zealand”, “google nest nz”, “google nest online”, “google nest protect”, “google nest security camera”, “google nest smoke detector”, “google nest thermostat”, “google nest wifi”, “google nest wifi pro”, “googlenest”, “googlenest doorbell”, “nest camera” and “nest doorbell”, summed into one figure. - [Arlo profile](/demand/nz/brands/arlo) - [Google Nest profile](/demand/nz/brands/google-nest) - [All home security camera brands in New Zealand](/demand/nz/categories/nz-smart-home-security-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Arlo or Google Nest? In August 2026, Arlo had more branded searches than Google Nest among home security camera brands in New Zealand. Arlo was estimated to have 8.5K branded searches compared to Google Nest’s 3.9K, and held a 15.3% Share of Search versus Google Nest’s 7.1%. ## Cite this page Brandwave. "Arlo vs Google Nest: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arlo-vs-google-nest This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arlo-vs-google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.