--- title: "Ariat vs Dr. Martens: Which is searched more in New Zealand?" description: "Is Ariat or Dr. Martens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ariat-vs-dr-martens" publisher: "Brandwave" --- # Ariat vs Dr. Martens: Which is searched more in New Zealand? Is Ariat or Dr. Martens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ariat and Dr. Martens - **Competitive set**: Men's boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ariat Share of Search**: 4.8% - **Dr. Martens Share of Search**: 49.3% ## Is Ariat or Dr. Martens more popular in search? - In September 2026, Dr. Martens had more branded searches than Ariat among men's boot brands in New Zealand. Dr. Martens had about 19,600 branded searches, while Ariat had 1,900. Dr. Martens made up 49.3% of all men's boot brand searches we track, and Ariat accounted for 4.8%. - Dr. Martens was ahead of Ariat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ariat’s share of searches among men's boot brands in New Zealand moved from 6% to 4.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among men's boot brands in New Zealand moved from 53.1% to 49.3%, and its estimated monthly branded searches moved from 21.3K to 19.6K. ## Top men's boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ariat was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dr. Martens was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dr. Martens was listed before Ariat in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dr. Martens | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Timberland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Red Wing | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ariat | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mongrel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men's boot brands - Asked ChatGPT "Which men's boot brand should I buy in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel - Asked ChatGPT "What are the best men's boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Dr. Martens, 4. Timberland, 5. Merrell, 6. Ariat, 7. Mongrel - Asked ChatGPT "What's the best men's boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Timberland, 3. Dr. Martens - Searched Google, AI Overview "men's boots nz": 1. Dr. Martens, 2. Timberland, 3. Ariat, 4. Blundstone - Searched Google, AI Overview "men's work boots": 1. Blundstone, 2. Ariat Not named in any answer: Caterpillar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand men's boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among men's boot brands in New Zealand, from 46.9% to 49.3%. - Estimated monthly branded searches for Ariat in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Ariat estimated searches | Ariat Share of Search | Ariat rank | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 6% | 5 | 21.3K | 53.1% | 1 | | Nov 2025 | 2.9K | 6.2% | 5 | 24.7K | 52.9% | 1 | | Dec 2025 | 2.4K | 5.3% | 5 | 24.7K | 54.1% | 1 | | Jan 2026 | 2.4K | 5.7% | 5 | 23K | 54.6% | 1 | | Feb 2026 | 2.4K | 6.6% | 5 | 19.1K | 52.8% | 1 | | Mar 2026 | 2.4K | 5.6% | 5 | 23.3K | 54.2% | 1 | | Apr 2026 | 2.9K | 6.3% | 5 | 23.2K | 50.4% | 1 | | May 2026 | 2.9K | 6.3% | 4 | 23.8K | 52.1% | 1 | | Jun 2026 | 2.4K | 5.5% | 5 | 24.1K | 55.1% | 1 | | Jul 2026 | 2.4K | 5.6% | 5 | 20K | 46.8% | 1 | | Aug 2026 | 1.9K | 4.5% | 5 | 19.6K | 46.9% | 1 | | Sep 2026 | 1.9K | 4.8% | 5 | 19.6K | 49.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ariat’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ariat**: Measured on the search term “ariat”. - **Dr. Martens**: Measured on the search terms “doc martens”, “dr martens”, “dr martens 1460”, “dr martens 1461”, “dr martens loafers” and “dr martens mules”, summed into one figure. - [Ariat profile](/demand/nz/brands/ariat) - [Dr. Martens profile](/demand/nz/brands/dr-martens) - [All men's boot brands in New Zealand](/demand/nz/categories/nz-boots-men-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ariat or Dr. Martens more popular in search? In September 2026, Dr. Martens had more branded searches than Ariat among men's boot brands in New Zealand. Dr. Martens had about 19,600 branded searches, while Ariat had 1,900. Dr. Martens made up 49.3% of all men's boot brand searches we track, and Ariat accounted for 4.8%. ## Cite this page Brandwave. "Ariat vs Dr. Martens: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ariat-vs-dr-martens This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ariat-vs-dr-martens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.