---
title: "Argyle Insurance vs BHI Finance: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Argyle Insurance or BHI Finance? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/argyle-insurance-vs-bhi-finance"
publisher: "Brandwave"
---

# Argyle Insurance vs BHI Finance: Which is more popular by branded search in New Zealand?

Which is more popular in search, Argyle Insurance or BHI Finance? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Argyle Insurance and BHI Finance
- **Competitive set**: Cambridge insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Argyle Insurance Share of Search**: 16.7%
- **BHI Finance Share of Search**: 16.7%

## Which is more popular in search, Argyle Insurance or BHI Finance?

- In August 2026, Argyle Insurance and BHI Finance were level on Share of Search among cambridge insurance brokers in New Zealand, with an estimated 10 branded searches each, at 16.7% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: Argyle Insurance took it in March 2026, BHI Finance took it in April 2026.
- Across the 11 months ending August 2026, Argyle Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 0% to 16.7%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, BHI Finance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 16.7%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand cambridge insurance brokers in August 2026?

- In August 2026, Argyle Insurance overtook BHI Finance to rank 3rd among cambridge insurance brokers in New Zealand, at 16.7%.
- In August 2026, BHI Finance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 20% to 16.7%.

## Month by month

| Month | Argyle Insurance estimated searches | Argyle Insurance Share of Search | Argyle Insurance rank | BHI Finance estimated searches | BHI Finance Share of Search | BHI Finance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 0 | 0% | 4 | 10 | 25% | 3 |
| Nov 2025 | 0 | 0% | 4 | 10 | 33.3% | 2 |
| Dec 2025 | 0 | 0% | 4 | 0 | 0% | 5 |
| Jan 2026 | 0 | 0% | 4 | 10 | 25% | 2 |
| Feb 2026 | 0 | 0% | 4 | 10 | 20% | 3 |
| Mar 2026 | 10 | 14.3% | 3 | 0 | 0% | 5 |
| Apr 2026 | 0 | 0% | 4 | 10 | 20% | 3 |
| May 2026 | 0 | 0% | 5 | 10 | 16.7% | 3 |
| Jun 2026 | 10 | 14.3% | 2 | 10 | 14.3% | 3 |
| Jul 2026 | 0 | 0% | 4 | 10 | 20% | 3 |
| Aug 2026 | 10 | 16.7% | 3 | 10 | 16.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Argyle Insurance’s and BHI Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Argyle Insurance**: Measured on the search term “argyle insurance”.
- **BHI Finance**: Measured on the search term “bhi finance”.

- [Argyle Insurance profile](/demand/nz/brands/argyle-insurance)
- [BHI Finance profile](/demand/nz/brands/bhi-finance)
- [All cambridge insurance brokers in New Zealand](/demand/nz/categories/nz-cambridge-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Argyle Insurance or BHI Finance?

In August 2026, Argyle Insurance and BHI Finance were level on Share of Search among cambridge insurance brokers in New Zealand, with an estimated 10 branded searches each, at 16.7% estimated Share of Search each.

## Cite this page

Brandwave. "Argyle Insurance vs BHI Finance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/argyle-insurance-vs-bhi-finance

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/argyle-insurance-vs-bhi-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.