--- title: "Arena vs Unde: Which is more popular in New Zealand?" description: "Is Arena or Unde more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arena-vs-unde" publisher: "Brandwave" --- # Arena vs Unde: Which is more popular in New Zealand? Is Arena or Unde more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arena and Unde - **Competitive set**: Swimwear brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Arena Share of Search**: 5.9% - **Unde Share of Search**: 0.45% ## Is Arena or Unde more popular in search? - In October 2026, Arena had more branded searches than Unde among swimwear brands in New Zealand. Arena had about 660 branded searches, while Unde had 50. Arena made up 5.9% of all swimwear brand searches we track, and Unde accounted for 0.45%. - Arena was ahead of Unde in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Arena’s share of searches among swimwear brands in New Zealand moved from 5.3% to 5.9%, and its estimated monthly branded searches moved from 750 to 660. - Across the 12 months ending October 2026, Unde’s share of searches among swimwear brands in New Zealand moved from 0.36% to 0.45%, and its estimated monthly branded searches held steady at 50. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unde was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arena was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arena and Unde were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Speedo | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Arena | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Unde | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Funkita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoggs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bond-Eye | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Baku | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in New Zealand?": 1. Baku - Asked ChatGPT "What are the best swimwear brands in New Zealand?": 1. Unde - Asked ChatGPT "What's the best swimwear brand in New Zealand for the beach?": 1. Seafolly, 2. Unde - Searched Google, AI Overview "swimwear for women": 1. Speedo - Searched Google, AI Overview "one piece swimwear": 1. Speedo, 2. Arena, 3. Seafolly Not named in any answer: Funkita, Zoggs and Bond-Eye. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand swimwear brands in October 2026? - In October 2026, Bond-Eye overtook Baku and Arena to rank 5th among swimwear brands in New Zealand, with 6.5% of the searches. - In October 2026, Arena lost share of searches among swimwear brands in New Zealand, from 7.1% to 5.9%. ## How has branded search for Arena and Unde changed in New Zealand over the last 12 months? | Month | Arena estimated searches | Arena Share of Search | Arena rank | Unde estimated searches | Unde Share of Search | Unde rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 750 | 5.3% | 7 | 50 | 0.36% | 8 | | Dec 2025 | 610 | 5.1% | 7 | 50 | 0.42% | 8 | | Jan 2026 | 660 | 5.7% | 7 | 50 | 0.43% | 8 | | Feb 2026 | 850 | 9.1% | 5 | 30 | 0.32% | 8 | | Mar 2026 | 810 | 9.7% | 5 | 40 | 0.48% | 8 | | Apr 2026 | 550 | 8% | 5 | 50 | 0.73% | 8 | | May 2026 | 610 | 8% | 5 | 40 | 0.53% | 8 | | Jun 2026 | 590 | 6.8% | 5 | 40 | 0.46% | 8 | | Jul 2026 | 620 | 6.8% | 5 | 40 | 0.44% | 8 | | Aug 2026 | 910 | 9.1% | 5 | 40 | 0.4% | 8 | | Sep 2026 | 640 | 7.1% | 6 | 50 | 0.56% | 8 | | Oct 2026 | 660 | 5.9% | 6 | 50 | 0.45% | 8 | ## How are Arena’s and Unde’s branded searches counted? Brandwave collects information about searches that people make online using Arena’s and Unde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arena**: Measured on the search terms “arena bikini”, “arena racing togs”, “arena swimwear”, “arena swimwear goggles”, “arena swimwear powerskin” and “arena togs”, summed into one figure. - **Unde**: Measured on the search term “unde”. - [Arena profile](/demand/nz/brands/arena) - [Unde profile](/demand/nz/brands/unde) - [All swimwear brands in New Zealand](/demand/nz/categories/nz-swimwear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arena or Unde more popular in search? In October 2026, Arena had more branded searches than Unde among swimwear brands in New Zealand. Arena had about 660 branded searches, while Unde had 50. Arena made up 5.9% of all swimwear brand searches we track, and Unde accounted for 0.45%. ## Cite this page Brandwave. "Arena vs Unde: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/arena-vs-unde This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arena-vs-unde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.