---
title: "Arena vs Seafolly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Arena or Seafolly? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/arena-vs-seafolly"
publisher: "Brandwave"
---

# Arena vs Seafolly: Which is more popular by branded search in New Zealand?

Which is more popular in search, Arena or Seafolly? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arena and Seafolly
- **Competitive set**: Swimwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Arena Share of Search**: 6.1%
- **Seafolly Share of Search**: 23.9%

## Which is more popular in search, Arena or Seafolly?

- In August 2026, Seafolly had more branded searches than Arena among swimwear brands in New Zealand. Seafolly was estimated to have 3.4K branded searches compared to Arena’s 870, and held a 23.9% Share of Search versus Arena’s 6.1%.
- Seafolly was ahead of Arena in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand moved from 3.7% to 6.1%, and its estimated monthly branded searches moved from 550 to 870.
- Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands in New Zealand held steady at 23.9%, and its estimated monthly branded searches moved from 3.6K to 3.4K.

## How did search popularity change for New Zealand swimwear brands in August 2026?

- In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
- In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%.

## Month by month

| Month | Arena estimated searches | Arena Share of Search | Arena rank | Seafolly estimated searches | Seafolly Share of Search | Seafolly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550 | 3.7% | 7 | 3.6K | 23.9% | 2 |
| Nov 2025 | 730 | 3.6% | 7 | 5.5K | 27% | 2 |
| Dec 2025 | 560 | 3.3% | 7 | 5K | 29.4% | 2 |
| Jan 2026 | 630 | 3.7% | 7 | 3.6K | 21.6% | 2 |
| Feb 2026 | 810 | 6.1% | 6 | 1.8K | 13.4% | 4 |
| Mar 2026 | 760 | 5.8% | 6 | 1.6K | 12.5% | 4 |
| Apr 2026 | 520 | 5% | 6 | 1.7K | 16.5% | 2 |
| May 2026 | 580 | 5% | 6 | 2K | 17.4% | 3 |
| Jun 2026 | 560 | 4.2% | 6 | 3.4K | 25.7% | 2 |
| Jul 2026 | 590 | 4.5% | 6 | 3.3K | 24.9% | 2 |
| Aug 2026 | 870 | 6.1% | 6 | 3.4K | 23.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arena’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arena**: Measured on the search terms “arena bikini”, “arena racing togs”, “arena swimwear”, “arena swimwear goggles”, “arena swimwear powerskin” and “arena togs”, summed into one figure.
- **Seafolly**: Measured on the search terms “seafolly”, “seafolly bikini”, “seafolly com”, “seafolly dress”, “seafolly near me”, “seafolly nz”, “seafolly one piece”, “seafolly online”, “seafolly sale”, “seafolly swim”, “seafolly tankini” and “seafolly togs”, summed into one figure.

- [Arena profile](/demand/nz/brands/arena)
- [Seafolly profile](/demand/nz/brands/seafolly)
- [All swimwear brands in New Zealand](/demand/nz/categories/nz-swimwear-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arena or Seafolly?

In August 2026, Seafolly had more branded searches than Arena among swimwear brands in New Zealand. Seafolly was estimated to have 3.4K branded searches compared to Arena’s 870, and held a 23.9% Share of Search versus Arena’s 6.1%.

## Cite this page

Brandwave. "Arena vs Seafolly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arena-vs-seafolly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arena-vs-seafolly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.