---
title: "Arena vs Funkita: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Arena or Funkita? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/arena-vs-funkita"
publisher: "Brandwave"
---

# Arena vs Funkita: Which is more popular by branded search in New Zealand?

Which is more popular in search, Arena or Funkita? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arena and Funkita
- **Competitive set**: Swimwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Arena Share of Search**: 6.1%
- **Funkita Share of Search**: 11.7%

## Which is more popular in search, Arena or Funkita?

- In August 2026, Funkita had more branded searches than Arena among swimwear brands in New Zealand. Funkita was estimated to have 1.7K branded searches compared to Arena’s 870, and held an 11.7% Share of Search versus Arena’s 6.1%.
- Funkita was ahead of Arena in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arena’s estimated Share of Search among swimwear brands in New Zealand moved from 3.7% to 6.1%, and its estimated monthly branded searches moved from 550 to 870.
- Across the 11 months ending August 2026, Funkita’s estimated Share of Search among swimwear brands in New Zealand moved from 13.1% to 11.7%, and its estimated monthly branded searches moved from 2K to 1.7K.

## How did search popularity change for New Zealand swimwear brands in August 2026?

- In August 2026, Arena gained estimated Share of Search among swimwear brands in New Zealand, from 4.5% to 6.1%.
- Estimated monthly branded searches for Funkita in New Zealand fell 15.3% over 11 measured months, from 2K to 1.7K in August 2026.

## Month by month

| Month | Arena estimated searches | Arena Share of Search | Arena rank | Funkita estimated searches | Funkita Share of Search | Funkita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550 | 3.7% | 7 | 2K | 13.1% | 4 |
| Nov 2025 | 730 | 3.6% | 7 | 2.9K | 14.4% | 3 |
| Dec 2025 | 560 | 3.3% | 7 | 1.8K | 10.8% | 3 |
| Jan 2026 | 630 | 3.7% | 7 | 2.2K | 12.9% | 4 |
| Feb 2026 | 810 | 6.1% | 6 | 2K | 15% | 2 |
| Mar 2026 | 760 | 5.8% | 6 | 1.8K | 13.8% | 3 |
| Apr 2026 | 520 | 5% | 6 | 1.5K | 13.9% | 4 |
| May 2026 | 580 | 5% | 6 | 1.6K | 13.7% | 4 |
| Jun 2026 | 560 | 4.2% | 6 | 1.6K | 12% | 4 |
| Jul 2026 | 590 | 4.5% | 6 | 1.5K | 11.6% | 4 |
| Aug 2026 | 870 | 6.1% | 6 | 1.7K | 11.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arena’s and Funkita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arena**: Measured on the search terms “arena bikini”, “arena racing togs”, “arena swimwear”, “arena swimwear goggles”, “arena swimwear powerskin” and “arena togs”, summed into one figure.
- **Funkita**: Measured on the search terms “funkita”, “funkita bags”, “funkita bikini”, “funkita com”, “funkita near me”, “funkita nz”, “funkita online”, “funkita swim bag” and “funkita togs”, summed into one figure.

- [Arena profile](/demand/nz/brands/arena)
- [Funkita profile](/demand/nz/brands/funkita)
- [All swimwear brands in New Zealand](/demand/nz/categories/nz-swimwear-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arena or Funkita?

In August 2026, Funkita had more branded searches than Arena among swimwear brands in New Zealand. Funkita was estimated to have 1.7K branded searches compared to Arena’s 870, and held an 11.7% Share of Search versus Arena’s 6.1%.

## Cite this page

Brandwave. "Arena vs Funkita: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arena-vs-funkita

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arena-vs-funkita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.