--- title: "Ardex vs Soudal: Which is searched more in New Zealand?" description: "Is Ardex or Soudal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Construction chemical brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ardex-vs-soudal" publisher: "Brandwave" --- # Ardex vs Soudal: Which is searched more in New Zealand? Is Ardex or Soudal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Construction chemical brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ardex and Soudal - **Competitive set**: Construction chemical brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ardex Share of Search**: 15.9% - **Soudal Share of Search**: 10.6% ## Is Ardex or Soudal more popular in search? - In September 2026, Ardex had more branded searches than Soudal among construction chemical brands in New Zealand. Ardex had about 720 branded searches, while Soudal had 480. Ardex made up 15.9% of all construction chemical brand searches we track, and Soudal accounted for 10.6%. - Ardex was ahead of Soudal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ardex’s share of searches among construction chemical brands in New Zealand moved from 17.4% to 15.9%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Soudal’s share of searches among construction chemical brands in New Zealand moved from 11.6% to 10.6%, and its estimated monthly branded searches held steady at 480. ## Top construction chemical brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ardex was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Soudal did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sika | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ardex | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mapei | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Fosroc | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Rockbond | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Bostik | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Soudal | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about construction chemical brands - Asked ChatGPT "Which construction chemical brand should I buy in New Zealand?": 1. Sika, 2. Ardex, 3. Mapei, 4. Fosroc - Asked ChatGPT "What are the best construction chemical brands in New Zealand?": 1. Sika, 2. Fosroc, 3. Ardex, 4. Mapei, 5. Bostik, 6. Rockbond - Asked ChatGPT "What's the best construction chemical brand in New Zealand for waterproofing jobs?": 1. Sika, 2. Ardex, 3. Mapei - Searched Google, AI Overview "construction chemical brands": 1. Sika, 2. Mapei, 3. Fosroc, 4. Rockbond Not named in any answer: Soudal. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand construction chemical brands in September 2026? - In September 2026, Ardex gained share of searches among construction chemical brands in New Zealand, from 13.5% to 15.9%. - In September 2026, Soudal rose from 5th to 4th among construction chemical brands in New Zealand. ## Month by month | Month | Ardex estimated searches | Ardex Share of Search | Ardex rank | Soudal estimated searches | Soudal Share of Search | Soudal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 17.4% | 2 | 480 | 11.6% | 4 | | Nov 2025 | 720 | 16.2% | 2 | 480 | 10.8% | 4 | | Dec 2025 | 480 | 14.5% | 2 | 260 | 7.9% | 5 | | Jan 2026 | 590 | 16.9% | 2 | 320 | 9.2% | 5 | | Feb 2026 | 720 | 16.4% | 2 | 390 | 8.9% | 5 | | Mar 2026 | 880 | 18% | 2 | 480 | 9.8% | 4 | | Apr 2026 | 720 | 17.1% | 2 | 480 | 11.4% | 4 | | May 2026 | 720 | 15.2% | 2 | 480 | 10.1% | 5 | | Jun 2026 | 720 | 15.5% | 2 | 480 | 10.3% | 5 | | Jul 2026 | 720 | 16.3% | 2 | 480 | 10.8% | 5 | | Aug 2026 | 590 | 13.5% | 2 | 480 | 11% | 5 | | Sep 2026 | 720 | 15.9% | 2 | 480 | 10.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ardex’s and Soudal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ardex**: Measured on the search term “ardex”. - **Soudal**: Measured on the search term “soudal”. - [Ardex profile](/demand/nz/brands/ardex) - [Soudal profile](/demand/nz/brands/soudal) - [All construction chemical brands in New Zealand](/demand/nz/categories/nz-construction-chemical-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ardex or Soudal more popular in search? In September 2026, Ardex had more branded searches than Soudal among construction chemical brands in New Zealand. Ardex had about 720 branded searches, while Soudal had 480. Ardex made up 15.9% of all construction chemical brand searches we track, and Soudal accounted for 10.6%. ## Cite this page Brandwave. "Ardex vs Soudal: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ardex-vs-soudal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ardex-vs-soudal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.