--- title: "Arc'teryx vs Icebreaker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Arc'teryx or Icebreaker? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arcteryx-vs-icebreaker" publisher: "Brandwave" --- # Arc'teryx vs Icebreaker: Which is more popular by branded search in New Zealand? Which is more popular in search, Arc'teryx or Icebreaker? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arc'teryx and Icebreaker - **Competitive set**: Outdoor clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Arc'teryx Share of Search**: 8.2% - **Icebreaker Share of Search**: 2.5% ## Which is more popular in search, Arc'teryx or Icebreaker? - In August 2026, Arc'teryx had more branded searches than Icebreaker among outdoor clothing brands in New Zealand. Arc'teryx was estimated to have 26K branded searches compared to Icebreaker’s 7.9K, and held an 8.2% Share of Search versus Icebreaker’s 2.5%. - Arc'teryx was ahead of Icebreaker in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 5.5% to 8.2%, and its estimated monthly branded searches moved from 14K to 26K. - Across the 11 months ending August 2026, Icebreaker’s estimated Share of Search among outdoor clothing brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 6.2K to 7.9K. ## How did search popularity change for New Zealand outdoor clothing brands in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%. - Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026. ## Month by month | Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | Icebreaker estimated searches | Icebreaker Share of Search | Icebreaker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14K | 5.5% | 5 | 6.2K | 2.5% | 7 | | Nov 2025 | 16.8K | 5.3% | 5 | 7.4K | 2.3% | 7 | | Dec 2025 | 16.7K | 4.7% | 5 | 6.2K | 1.8% | 7 | | Jan 2026 | 17.3K | 5.5% | 4 | 5.2K | 1.7% | 7 | | Feb 2026 | 14.4K | 5.6% | 5 | 5.2K | 2% | 7 | | Mar 2026 | 15.4K | 5% | 5 | 6.5K | 2.1% | 7 | | Apr 2026 | 18.3K | 5.1% | 5 | 7.8K | 2.2% | 7 | | May 2026 | 17.3K | 5% | 5 | 7.9K | 2.3% | 7 | | Jun 2026 | 24.1K | 5.9% | 6 | 7.9K | 1.9% | 7 | | Jul 2026 | 23.5K | 6.3% | 6 | 8.1K | 2.2% | 7 | | Aug 2026 | 26K | 8.2% | 5 | 7.9K | 2.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Arc'teryx’s and Icebreaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arc'teryx**: Measured on the search terms “arc teryx australia”, “arc teryx jacket”, “arc teryx nz”, “arcteryx”, “arcteryx alpha sv”, “arcteryx ar beta”, “arcteryx atom hoody”, “arcteryx beanie”, “arcteryx beta”, “arcteryx beta jacket”, “arcteryx beta sl”, “arcteryx bird head toque”, “arcteryx ca”, “arcteryx com”, “arcteryx jacket”, “arcteryx near me”, “arcteryx new zealand”, “arcteryx nz”, “arcteryx online”, “arcteryx outlet”, “arcteryx rain jacket”, “arcteryx sale” and “arcteryx ski gear”, summed into one figure. - **Icebreaker**: Measured on the search terms “icebreaker base layer”, “icebreaker clothing”, “icebreaker clothing sale”, “icebreaker jacket”, “icebreaker merino”, “icebreaker merino 260”, “icebreaker merino beanie”, “icebreaker merino wool”, “icebreaker nz” and “icebreaker thermals”, summed into one figure. - [Arc'teryx profile](/demand/nz/brands/arcteryx) - [Icebreaker profile](/demand/nz/brands/icebreaker) - [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Arc'teryx or Icebreaker? In August 2026, Arc'teryx had more branded searches than Icebreaker among outdoor clothing brands in New Zealand. Arc'teryx was estimated to have 26K branded searches compared to Icebreaker’s 7.9K, and held an 8.2% Share of Search versus Icebreaker’s 2.5%. ## Cite this page Brandwave. "Arc'teryx vs Icebreaker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arcteryx-vs-icebreaker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arcteryx-vs-icebreaker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.