--- title: "Archibalds vs Giltrap Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Archibalds or Giltrap Group? Compare estimated monthly branded-search demand and Share of Search inside the New car dealer groups set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/archibalds-vs-giltrap-group" publisher: "Brandwave" --- # Archibalds vs Giltrap Group: Which is more popular by branded search in New Zealand? Which is more popular in search, Archibalds or Giltrap Group? Compare estimated monthly branded-search demand and Share of Search inside the New car dealer groups set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Archibalds and Giltrap Group - **Competitive set**: New car dealer groups - **Market**: New Zealand - **Month measured**: Aug 2026 - **Archibalds Share of Search**: 9.1% - **Giltrap Group Share of Search**: 15.2% ## Which is more popular in search, Archibalds or Giltrap Group? - In August 2026, Giltrap Group had more branded searches than Archibalds among new car dealer groups in New Zealand. Giltrap Group was estimated to have 4K branded searches compared to Archibalds’ 2.4K, and held a 15.2% Share of Search versus Archibalds’ 9.1%. - Giltrap Group was ahead of Archibalds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 2.6K to 2.4K. - Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 16.1% to 15.2%, and its estimated monthly branded searches moved from 4.2K to 4K. ## How did search popularity change for New Zealand new car dealer groups in August 2026? - In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%. - In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%. ## Month by month | Month | Archibalds estimated searches | Archibalds Share of Search | Archibalds rank | Giltrap Group estimated searches | Giltrap Group Share of Search | Giltrap Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 10.2% | 7 | 4.2K | 16.1% | 3 | | Nov 2025 | 2.6K | 9.8% | 7 | 3.6K | 13.7% | 4 | | Dec 2025 | 2.3K | 9.8% | 7 | 3.3K | 13.9% | 4 | | Jan 2026 | 2.6K | 9.7% | 7 | 3K | 11.2% | 4 | | Feb 2026 | 2.6K | 10.7% | 7 | 3.3K | 13.6% | 4 | | Mar 2026 | 3.2K | 11% | 7 | 4K | 13.5% | 4 | | Apr 2026 | 2.6K | 10.2% | 7 | 3.4K | 13.1% | 4 | | May 2026 | 2.9K | 10.7% | 6 | 3.6K | 13.2% | 4 | | Jun 2026 | 2.6K | 10.1% | 7 | 3.3K | 12.7% | 4 | | Jul 2026 | 2.6K | 10.8% | 7 | 3.3K | 13.6% | 4 | | Aug 2026 | 2.4K | 9.1% | 7 | 4K | 15.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Archibalds’ and Giltrap Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Archibalds**: Measured on the search terms “archibalds”, “archibalds co nz”, “archibalds near me” and “archibalds nz”, summed into one figure. - **Giltrap Group**: Measured on the search terms “giltrap”, “giltrap cars”, “giltrap com”, “giltrap great north road”, “giltrap group”, “giltrap group nz”, “giltrap group service”, “giltrap motor group” and “giltrapgroup”, summed into one figure. - [Archibalds profile](/demand/nz/brands/archibalds) - [Giltrap Group profile](/demand/nz/brands/giltrap-group) - [All new car dealer groups in New Zealand](/demand/nz/categories/nz-car-dealer-groups): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Archibalds or Giltrap Group? In August 2026, Giltrap Group had more branded searches than Archibalds among new car dealer groups in New Zealand. Giltrap Group was estimated to have 4K branded searches compared to Archibalds’ 2.4K, and held a 15.2% Share of Search versus Archibalds’ 9.1%. ## Cite this page Brandwave. "Archibalds vs Giltrap Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/archibalds-vs-giltrap-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/archibalds-vs-giltrap-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.