--- title: "Arbour vs Oak & Ivy: Which is more popular in New Zealand?" description: "Is Arbour or Oak & Ivy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arbour-vs-oak-and-ivy-blenheim" publisher: "Brandwave" --- # Arbour vs Oak & Ivy: Which is more popular in New Zealand? Is Arbour or Oak & Ivy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arbour and Oak & Ivy - **Competitive set**: Blenheim and Marlborough restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Arbour Share of Search**: 5.2% - **Oak & Ivy Share of Search**: 12.8% ## Is Arbour or Oak & Ivy more popular in search? - In October 2026, Oak & Ivy had more branded searches than Arbour among Blenheim and Marlborough restaurants in New Zealand. Oak & Ivy had about 440 branded searches, while Arbour had 180. Oak & Ivy made up 12.8% of all Blenheim and Marlborough restaurant searches we track, and Arbour accounted for 5.2%. - Oak & Ivy was ahead of Arbour in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Arbour’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 330 to 180. - Across the 12 months ending October 2026, Oak & Ivy’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 25.9% to 12.8%, and its estimated monthly branded searches moved from 1.4K to 440. ## Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Arbour appeared in all three answers. Oak & Ivy was mentioned in two out of three: in two of the three ChatGPT answers. Arbour was listed before Oak & Ivy in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Arbour | 1st | 3 of 3 | 3 of 3 | | Gramado's | 2nd | 3 of 3 | 3 of 3 | | Harvest Restaurant | 3rd | 3 of 3 | 3 of 3 | | Oak & Ivy | 4th | 2 of 3 | 2 of 3 | | Number 11 at Wairau River | 5th | 2 of 3 | 2 of 3 | | Raupō | Not ranked | 0 of 3 | 0 of 3 | | Scotch Wine Bar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Blenheim and Marlborough restaurants - Asked ChatGPT "Which and Marlborough restaurant should I go to in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What are the best and Marlborough restaurants in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?": 1. Arbour, 2. Harvest Restaurant, 3. Gramado's Not named in any answer: Raupō and Scotch Wine Bar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026? - In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%. - Estimated monthly branded searches for Arbour in New Zealand fell 45.5% over 12 measured months, from 330 to 180 in October 2026. ## How has branded search for Arbour and Oak & Ivy changed in New Zealand over the last 12 months? | Month | Arbour estimated searches | Arbour Share of Search | Arbour rank | Oak & Ivy estimated searches | Oak & Ivy Share of Search | Oak & Ivy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 330 | 5.9% | 6 | 1.4K | 25.9% | 2 | | Dec 2025 | 340 | 4.8% | 6 | 1.4K | 19.7% | 2 | | Jan 2026 | 500 | 6.8% | 6 | 970 | 13.2% | 3 | | Feb 2026 | 730 | 10.1% | 5 | 1K | 14.1% | 3 | | Mar 2026 | 400 | 7.1% | 6 | 680 | 12% | 4 | | Apr 2026 | 270 | 5.9% | 6 | 460 | 10.1% | 5 | | May 2026 | 220 | 5.3% | 6 | 480 | 11.5% | 5 | | Jun 2026 | 340 | 9.7% | 6 | 390 | 11.1% | 5 | | Jul 2026 | 220 | 8% | 6 | 360 | 13% | 4 | | Aug 2026 | 180 | 5.6% | 6 | 440 | 13.8% | 4 | | Sep 2026 | 150 | 4.9% | 6 | 440 | 14.2% | 4 | | Oct 2026 | 180 | 5.2% | 6 | 440 | 12.8% | 4 | ## How are Arbour’s and Oak & Ivy’s branded searches counted? Brandwave collects information about searches that people make online using Arbour’s and Oak & Ivy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arbour**: Measured on the search terms “arbour blenheim” and “arbour restaurant marlborough”, summed into one figure. - **Oak & Ivy**: Measured on the search terms “oak & ivy blenheim” and “oak and ivy blenheim”, summed into one figure. - [Arbour profile](/demand/nz/brands/arbour) - [Oak & Ivy profile](/demand/nz/brands/oak-and-ivy-blenheim) - [All Blenheim and Marlborough restaurants in New Zealand](/demand/nz/locations/blenheim/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arbour or Oak & Ivy more popular in search? In October 2026, Oak & Ivy had more branded searches than Arbour among Blenheim and Marlborough restaurants in New Zealand. Oak & Ivy had about 440 branded searches, while Arbour had 180. Oak & Ivy made up 12.8% of all Blenheim and Marlborough restaurant searches we track, and Arbour accounted for 5.2%. ## Cite this page Brandwave. "Arbour vs Oak & Ivy: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/arbour-vs-oak-and-ivy-blenheim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arbour-vs-oak-and-ivy-blenheim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.