--- title: "Arbour vs Number 11 at Wairau River: Which is more popular in New Zealand?" description: "Is Arbour or Number 11 at Wairau River more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arbour-vs-number-11-wairau-river" publisher: "Brandwave" --- # Arbour vs Number 11 at Wairau River: Which is more popular in New Zealand? Is Arbour or Number 11 at Wairau River more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim and Marlborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arbour and Number 11 at Wairau River - **Competitive set**: Blenheim and Marlborough restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Arbour Share of Search**: 5.2% - **Number 11 at Wairau River Share of Search**: 2.3% ## Is Arbour or Number 11 at Wairau River more popular in search? - In October 2026, Arbour had more branded searches than Number 11 at Wairau River among Blenheim and Marlborough restaurants in New Zealand. Arbour had about 180 branded searches, while Number 11 at Wairau River had 80. Arbour made up 5.2% of all Blenheim and Marlborough restaurant searches we track, and Number 11 at Wairau River accounted for 2.3%. - Arbour was ahead of Number 11 at Wairau River in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Arbour’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 330 to 180. - Across the 12 months ending October 2026, Number 11 at Wairau River’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 140 to 80. ## Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Arbour appeared in all three answers. Number 11 at Wairau River was mentioned in two out of three: in two of the three ChatGPT answers. Arbour was listed before Number 11 at Wairau River in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Arbour | 1st | 3 of 3 | 3 of 3 | | Gramado's | 2nd | 3 of 3 | 3 of 3 | | Harvest Restaurant | 3rd | 3 of 3 | 3 of 3 | | Oak & Ivy | 4th | 2 of 3 | 2 of 3 | | Number 11 at Wairau River | 5th | 2 of 3 | 2 of 3 | | Raupō | Not ranked | 0 of 3 | 0 of 3 | | Scotch Wine Bar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Blenheim and Marlborough restaurants - Asked ChatGPT "Which and Marlborough restaurant should I go to in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What are the best and Marlborough restaurants in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River - Asked ChatGPT "What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?": 1. Arbour, 2. Harvest Restaurant, 3. Gramado's Not named in any answer: Raupō and Scotch Wine Bar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026? - In October 2026, Number 11 at Wairau River gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 1.6% to 2.3%. - Estimated monthly branded searches for Arbour in New Zealand fell 45.5% over 12 measured months, from 330 to 180 in October 2026. ## How has branded search for Arbour and Number 11 at Wairau River changed in New Zealand over the last 12 months? | Month | Arbour estimated searches | Arbour Share of Search | Arbour rank | Number 11 at Wairau River estimated searches | Number 11 at Wairau River Share of Search | Number 11 at Wairau River rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 330 | 5.9% | 6 | 140 | 2.5% | 7 | | Dec 2025 | 340 | 4.8% | 6 | 180 | 2.5% | 7 | | Jan 2026 | 500 | 6.8% | 6 | 200 | 2.7% | 7 | | Feb 2026 | 730 | 10.1% | 5 | 200 | 2.8% | 7 | | Mar 2026 | 400 | 7.1% | 6 | 120 | 2.1% | 7 | | Apr 2026 | 270 | 5.9% | 6 | 80 | 1.8% | 7 | | May 2026 | 220 | 5.3% | 6 | 50 | 1.2% | 7 | | Jun 2026 | 340 | 9.7% | 6 | 40 | 1.1% | 7 | | Jul 2026 | 220 | 8% | 6 | 50 | 1.8% | 7 | | Aug 2026 | 180 | 5.6% | 6 | 60 | 1.9% | 7 | | Sep 2026 | 150 | 4.9% | 6 | 50 | 1.6% | 7 | | Oct 2026 | 180 | 5.2% | 6 | 80 | 2.3% | 7 | ## How are Arbour’s and Number 11 at Wairau River’s branded searches counted? Brandwave collects information about searches that people make online using Arbour’s and Number 11 at Wairau River’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arbour**: Measured on the search terms “arbour blenheim” and “arbour restaurant marlborough”, summed into one figure. - **Number 11 at Wairau River**: Measured on the search terms “number 11 wairau river” and “wairau river restaurant”, summed into one figure. - [Arbour profile](/demand/nz/brands/arbour) - [Number 11 at Wairau River profile](/demand/nz/brands/number-11-wairau-river) - [All Blenheim and Marlborough restaurants in New Zealand](/demand/nz/locations/blenheim/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arbour or Number 11 at Wairau River more popular in search? In October 2026, Arbour had more branded searches than Number 11 at Wairau River among Blenheim and Marlborough restaurants in New Zealand. Arbour had about 180 branded searches, while Number 11 at Wairau River had 80. Arbour made up 5.2% of all Blenheim and Marlborough restaurant searches we track, and Number 11 at Wairau River accounted for 2.3%. ## Cite this page Brandwave. "Arbour vs Number 11 at Wairau River: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/arbour-vs-number-11-wairau-river This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arbour-vs-number-11-wairau-river. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.