---
title: "Araldite vs Holdfast: Which is searched more in New Zealand?"
description: "Is Araldite or Holdfast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/araldite-vs-holdfast"
publisher: "Brandwave"
---

# Araldite vs Holdfast: Which is searched more in New Zealand?

Is Araldite or Holdfast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Araldite and Holdfast
- **Competitive set**: Adhesive and sealant brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Araldite Share of Search**: 14.5%
- **Holdfast Share of Search**: 3.3%

## Is Araldite or Holdfast more popular in search?

- In September 2026, Araldite had more branded searches than Holdfast among adhesive and sealant brands in New Zealand. Araldite had about 980 branded searches, while Holdfast had 220. Araldite made up 14.5% of all adhesive and sealant brand searches we track, and Holdfast accounted for 3.3%.
- Araldite was ahead of Holdfast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Araldite’s share of searches among adhesive and sealant brands in New Zealand moved from 15.6% to 14.5%, and its estimated monthly branded searches moved from 960 to 980.
- Across the 12 months ending September 2026, Holdfast’s share of searches among adhesive and sealant brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 210 to 220.

## Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Araldite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Holdfast did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about adhesive and sealant brands

- Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails
- Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite
- Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite
- Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails
- Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika

Not named in any answer: Holdfast, Parfix and Tarzan's Grip.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

- In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%.
- Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026.

## Month by month

| Month | Araldite estimated searches | Araldite Share of Search | Araldite rank | Holdfast estimated searches | Holdfast Share of Search | Holdfast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 960 | 15.6% | 5 | 210 | 3.4% | 7 |
| Nov 2025 | 900 | 16% | 5 | 210 | 3.7% | 7 |
| Dec 2025 | 970 | 17.9% | 3 | 260 | 4.8% | 7 |
| Jan 2026 | 1K | 17.3% | 3 | 320 | 5.4% | 7 |
| Feb 2026 | 920 | 16.5% | 4 | 320 | 5.7% | 7 |
| Mar 2026 | 1K | 17% | 3 | 390 | 6.5% | 7 |
| Apr 2026 | 900 | 15.7% | 4 | 330 | 5.7% | 6 |
| May 2026 | 990 | 17.1% | 4 | 220 | 3.8% | 7 |
| Jun 2026 | 970 | 16.1% | 4 | 260 | 4.3% | 7 |
| Jul 2026 | 950 | 15.5% | 5 | 320 | 5.2% | 7 |
| Aug 2026 | 960 | 14.8% | 5 | 270 | 4.2% | 7 |
| Sep 2026 | 980 | 14.5% | 5 | 220 | 3.3% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Araldite’s and Holdfast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Araldite**: Measured on the search terms “24 hour araldite”, “5 minute araldite”, “araldite”, “araldite 106”, “araldite 1253”, “araldite 138”, “araldite 1570”, “araldite 200”, “araldite 204”, “araldite 24”, “araldite 252”, “araldite 252 1”, “araldite 3600”, “araldite 3m”, “araldite 403”, “araldite 420”, “araldite 5”, “araldite 501”, “araldite 5052”, “araldite 70”, “araldite 71”, “araldite 71 adhesive”, “araldite 90”, “araldite aluminium”, “araldite bostik”, “araldite carbon fibre”, “araldite cement”, “araldite ceramic”, “araldite ciba geigy”, “araldite crystal”, “araldite crystal epoxy”, “araldite dbf”, “araldite epoxy”, “araldite epoxy glue”, “araldite epoxy putty”, “araldite f”, “araldite for ceramics”, “araldite for concrete”, “araldite for glass”, “araldite for granite”, “araldite for marble”, “araldite for rubber”, “araldite for shoes”, “araldite for steel”, “araldite for stone”, “araldite for tiles”, “araldite for wood”, “araldite fusion”, “araldite glass glue”, “araldite glue”, “araldite granite”, “araldite gum”, “araldite klear”, “araldite metal”, “araldite metal adhesive”, “araldite metal epoxy”, “araldite on wood”, “araldite precision”, “araldite products”, “araldite putty”, “araldite rapid adhesive”, “araldite rapid epoxy”, “araldite rapid glue”, “araldite rapid resin”, “araldite rapid steel”, “araldite rapid tubes”, “araldite resin”, “araldite sealant”, “araldite standard”, “araldite standard epoxy”, “araldite steel”, “araldite steel epoxy”, “araldite strength”, “araldite super glue”, “araldite super strength”, “araldite tile adhesive”, “araldite types”, “araldite ultra”, “araldite use”, “araldite waterproofing products”, “araldite wood adhesive”, “cola araldite”, “fevicol araldite”, “huntsman araldite” and “resin araldite”, summed into one figure.
- **Holdfast**: Measured on the search terms “holdfast” and “holdfast playstation”, summed into one figure.

- [Araldite profile](/demand/nz/brands/araldite)
- [Holdfast profile](/demand/nz/brands/holdfast)
- [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Araldite or Holdfast more popular in search?

In September 2026, Araldite had more branded searches than Holdfast among adhesive and sealant brands in New Zealand. Araldite had about 980 branded searches, while Holdfast had 220. Araldite made up 14.5% of all adhesive and sealant brand searches we track, and Holdfast accounted for 3.3%.

## Cite this page

Brandwave. "Araldite vs Holdfast: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/araldite-vs-holdfast

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/araldite-vs-holdfast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.