--- title: "Arai vs Shoei: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Arai or Shoei? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/arai-vs-shoei" publisher: "Brandwave" --- # Arai vs Shoei: Which is more popular by branded search in New Zealand? Which is more popular in search, Arai or Shoei? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arai and Shoei - **Competitive set**: Motorcycle gear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Arai Share of Search**: 4.1% - **Shoei Share of Search**: 24.4% ## Which is more popular in search, Arai or Shoei? - In August 2026, Shoei had more branded searches than Arai among motorcycle gear brands in New Zealand. Shoei was estimated to have 1.9K branded searches compared to Arai’s 320, and held a 24.4% Share of Search versus Arai’s 4.1%. - Shoei was ahead of Arai in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 390 to 320. - Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 25.4% to 24.4%, and its estimated monthly branded searches held steady at 1.9K. ## How did search popularity change for New Zealand motorcycle gear brands in August 2026? - In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%. - In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%. - Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026. ## Month by month | Month | Arai estimated searches | Arai Share of Search | Arai rank | Shoei estimated searches | Shoei Share of Search | Shoei rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 5.2% | 5 | 1.9K | 25.4% | 2 | | Nov 2025 | 390 | 5% | 5 | 2K | 25.9% | 2 | | Dec 2025 | 320 | 4.7% | 5 | 1.5K | 22.1% | 2 | | Jan 2026 | 400 | 5.5% | 4 | 1.8K | 24.2% | 2 | | Feb 2026 | 390 | 5.5% | 5 | 1.6K | 23.2% | 2 | | Mar 2026 | 390 | 5.1% | 4 | 1.8K | 24% | 2 | | Apr 2026 | 400 | 5.4% | 5 | 1.8K | 24.5% | 2 | | May 2026 | 480 | 5.9% | 3 | 2.2K | 27.4% | 2 | | Jun 2026 | 390 | 5.2% | 5 | 1.9K | 25.9% | 2 | | Jul 2026 | 320 | 4.6% | 5 | 1.8K | 25.8% | 2 | | Aug 2026 | 320 | 4.1% | 6 | 1.9K | 24.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Arai’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arai**: Measured on the search terms “arai boots” and “arai helmet”, summed into one figure. - **Shoei**: Measured on the search terms “neotec 2 shoei”, “shoei”, “shoei boots”, “shoei ex zero”, “shoei glamster”, “shoei helm”, “shoei helmets com”, “shoei moto helmet”, “shoei motorcycle jacket”, “shoei near me”, “shoei neotec 3”, “shoei nxr2”, “shoei nz”, “shoei rf 1400”, “shoei riding gear”, “shoei x spr pro” and “shoei x15”, summed into one figure. - [Arai profile](/demand/nz/brands/arai) - [Shoei profile](/demand/nz/brands/shoei) - [All motorcycle gear brands in New Zealand](/demand/nz/categories/nz-motorcycle-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Arai or Shoei? In August 2026, Shoei had more branded searches than Arai among motorcycle gear brands in New Zealand. Shoei was estimated to have 1.9K branded searches compared to Arai’s 320, and held a 24.4% Share of Search versus Arai’s 4.1%. ## Cite this page Brandwave. "Arai vs Shoei: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arai-vs-shoei This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arai-vs-shoei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.