---
title: "Arai vs Dainese: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Arai or Dainese? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/arai-vs-dainese"
publisher: "Brandwave"
---

# Arai vs Dainese: Which is more popular by branded search in New Zealand?

Which is more popular in search, Arai or Dainese? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arai and Dainese
- **Competitive set**: Motorcycle gear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Arai Share of Search**: 4.1%
- **Dainese Share of Search**: 5.4%

## Which is more popular in search, Arai or Dainese?

- In August 2026, Dainese had more branded searches than Arai among motorcycle gear brands in New Zealand. Dainese was estimated to have 420 branded searches compared to Arai’s 320, and held a 5.4% Share of Search versus Arai’s 4.1%.
- The lead changed hands 2 times in the 11 months ending August 2026: Arai took it in May 2026, Dainese took it in June 2026.
- Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 7.4% to 5.4%, and its estimated monthly branded searches moved from 550 to 420.

## How did search popularity change for New Zealand motorcycle gear brands in August 2026?

- In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
- In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
- Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

## Month by month

| Month | Arai estimated searches | Arai Share of Search | Arai rank | Dainese estimated searches | Dainese Share of Search | Dainese rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 5.2% | 5 | 550 | 7.4% | 3 |
| Nov 2025 | 390 | 5% | 5 | 540 | 6.9% | 3 |
| Dec 2025 | 320 | 4.7% | 5 | 540 | 8% | 3 |
| Jan 2026 | 400 | 5.5% | 4 | 490 | 6.7% | 3 |
| Feb 2026 | 390 | 5.5% | 5 | 440 | 6.2% | 4 |
| Mar 2026 | 390 | 5.1% | 4 | 410 | 5.4% | 3 |
| Apr 2026 | 400 | 5.4% | 5 | 450 | 6.1% | 4 |
| May 2026 | 480 | 5.9% | 3 | 450 | 5.5% | 4 |
| Jun 2026 | 390 | 5.2% | 5 | 420 | 5.6% | 3 |
| Jul 2026 | 320 | 4.6% | 5 | 420 | 6% | 3 |
| Aug 2026 | 320 | 4.1% | 6 | 420 | 5.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arai’s and Dainese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arai**: Measured on the search terms “arai boots” and “arai helmet”, summed into one figure.
- **Dainese**: Measured on the search terms “dainese”, “dainese boots”, “dainese com”, “dainese gloves”, “dainese helmet”, “dainese jacket”, “dainese moto jacket”, “dainese near me”, “dainese nz”, “dainese online”, “dainese riding gear” and “dainese sizing”, summed into one figure.

- [Arai profile](/demand/nz/brands/arai)
- [Dainese profile](/demand/nz/brands/dainese)
- [All motorcycle gear brands in New Zealand](/demand/nz/categories/nz-motorcycle-gear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arai or Dainese?

In August 2026, Dainese had more branded searches than Arai among motorcycle gear brands in New Zealand. Dainese was estimated to have 420 branded searches compared to Arai’s 320, and held a 5.4% Share of Search versus Arai’s 4.1%.

## Cite this page

Brandwave. "Arai vs Dainese: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/arai-vs-dainese

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/arai-vs-dainese. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.