--- title: "Aptamil vs S-26: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aptamil or S-26? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aptamil-vs-s-26" publisher: "Brandwave" --- # Aptamil vs S-26: Which is more popular by branded search in New Zealand? Which is more popular in search, Aptamil or S-26? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aptamil and S-26 - **Competitive set**: Baby formula brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aptamil Share of Search**: 26.9% - **S-26 Share of Search**: 40.9% ## Which is more popular in search, Aptamil or S-26? - In August 2026, S-26 had more branded searches than Aptamil among baby formula brands in New Zealand. S-26 was estimated to have 8.7K branded searches compared to Aptamil’s 5.7K, and held a 40.9% Share of Search versus Aptamil’s 26.9%. - The lead changed hands once in the 11 months ending August 2026: S-26 took it in December 2025. - Across the 11 months ending August 2026, Aptamil’s estimated Share of Search among baby formula brands in New Zealand moved from 32.3% to 26.9%, and its estimated monthly branded searches moved from 5.3K to 5.7K. - Across the 11 months ending August 2026, S-26’s estimated Share of Search among baby formula brands in New Zealand moved from 30% to 40.9%, and its estimated monthly branded searches moved from 4.9K to 8.7K. ## How did search popularity change for New Zealand baby formula brands in August 2026? - In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%. - Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026. ## Month by month | Month | Aptamil estimated searches | Aptamil Share of Search | Aptamil rank | S-26 estimated searches | S-26 Share of Search | S-26 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 32.3% | 1 | 4.9K | 30% | 2 | | Nov 2025 | 5K | 33.1% | 1 | 4.7K | 30.9% | 2 | | Dec 2025 | 5.1K | 31.5% | 2 | 5.1K | 31.6% | 1 | | Jan 2026 | 6.5K | 32.4% | 2 | 6.8K | 34.1% | 1 | | Feb 2026 | 4.6K | 20.6% | 2 | 11.7K | 52.5% | 1 | | Mar 2026 | 4.7K | 20.6% | 3 | 11.3K | 49.8% | 1 | | Apr 2026 | 4.4K | 22.6% | 3 | 8.5K | 43.9% | 1 | | May 2026 | 4.7K | 23.2% | 3 | 8.6K | 42.7% | 1 | | Jun 2026 | 4.6K | 23.9% | 3 | 8.6K | 44.5% | 1 | | Jul 2026 | 5.2K | 26.8% | 3 | 7.6K | 39.1% | 1 | | Aug 2026 | 5.7K | 26.9% | 2 | 8.7K | 40.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aptamil’s and S-26’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aptamil**: Measured on the search terms “aptamil”, “aptamil 2”, “aptamil allerpro”, “aptamil allerpro syneo”, “aptamil baby formula”, “aptamil colic and constipation”, “aptamil essensis”, “aptamil formula”, “aptamil gold”, “aptamil gold 1”, “aptamil gold 2”, “aptamil gold 3”, “aptamil near me”, “aptamil nz”, “aptamil online”, “aptamil pepti junior”, “aptamil profutra 1”, “aptamil profutura 2”, “aptamil reflux” and “aptamil sensitive”, summed into one figure. - **S-26**: Measured on the search terms “s 26”, “s 26 formula”, “s 26 near me”, “s 26 online”, “s26”, “s26 formula”, “s26 formula milk”, “s26 formula stage 1”, “s26 gold”, “s26 gold formula”, “s26 gold infant”, “s26 gold stage 1”, “s26 gold stage 2”, “s26 gold stage 3”, “s26 gold stage 4”, “s26 infant”, “s26 milk”, “s26 milk powder”, “s26 newborn formula”, “s26 nz”, “s26 price”, “s26 stage 1”, “s26 stage 2”, “s26 stage 2 formula” and “s26 stage 3”, summed into one figure. - [Aptamil profile](/demand/nz/brands/aptamil) - [S-26 profile](/demand/nz/brands/s-26) - [All baby formula brands in New Zealand](/demand/nz/categories/nz-baby-formula-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aptamil or S-26? In August 2026, S-26 had more branded searches than Aptamil among baby formula brands in New Zealand. S-26 was estimated to have 8.7K branded searches compared to Aptamil’s 5.7K, and held a 40.9% Share of Search versus Aptamil’s 26.9%. ## Cite this page Brandwave. "Aptamil vs S-26: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aptamil-vs-s-26 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aptamil-vs-s-26. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.