--- title: "Aptamil vs Oli6: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aptamil or Oli6? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aptamil-vs-oli6" publisher: "Brandwave" --- # Aptamil vs Oli6: Which is more popular by branded search in New Zealand? Which is more popular in search, Aptamil or Oli6? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aptamil and Oli6 - **Competitive set**: Baby formula brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aptamil Share of Search**: 26.9% - **Oli6 Share of Search**: 0.09% ## Which is more popular in search, Aptamil or Oli6? - In August 2026, Aptamil had more branded searches than Oli6 among baby formula brands in New Zealand. Aptamil was estimated to have 5.7K branded searches compared to Oli6’s 20, and held a 26.9% Share of Search versus Oli6’s 0.09%. - Aptamil was ahead of Oli6 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aptamil’s estimated Share of Search among baby formula brands in New Zealand moved from 32.3% to 26.9%, and its estimated monthly branded searches moved from 5.3K to 5.7K. - Across the 11 months ending August 2026, Oli6’s estimated Share of Search among baby formula brands in New Zealand moved from 0.25% to 0.09%, and its estimated monthly branded searches moved from 40 to 20. ## How did search popularity change for New Zealand baby formula brands in August 2026? - Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026. - Estimated monthly branded searches for Oli6 in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026. ## Month by month | Month | Aptamil estimated searches | Aptamil Share of Search | Aptamil rank | Oli6 estimated searches | Oli6 Share of Search | Oli6 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 32.3% | 1 | 40 | 0.25% | 8 | | Nov 2025 | 5K | 33.1% | 1 | 20 | 0.13% | 8 | | Dec 2025 | 5.1K | 31.5% | 2 | 20 | 0.12% | 8 | | Jan 2026 | 6.5K | 32.4% | 2 | 20 | 0.1% | 8 | | Feb 2026 | 4.6K | 20.6% | 2 | 20 | 0.09% | 8 | | Mar 2026 | 4.7K | 20.6% | 3 | 20 | 0.09% | 8 | | Apr 2026 | 4.4K | 22.6% | 3 | 20 | 0.1% | 8 | | May 2026 | 4.7K | 23.2% | 3 | 20 | 0.1% | 8 | | Jun 2026 | 4.6K | 23.9% | 3 | 20 | 0.1% | 8 | | Jul 2026 | 5.2K | 26.8% | 3 | 20 | 0.1% | 8 | | Aug 2026 | 5.7K | 26.9% | 2 | 20 | 0.09% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aptamil’s and Oli6’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aptamil**: Measured on the search terms “aptamil”, “aptamil 2”, “aptamil allerpro”, “aptamil allerpro syneo”, “aptamil baby formula”, “aptamil colic and constipation”, “aptamil essensis”, “aptamil formula”, “aptamil gold”, “aptamil gold 1”, “aptamil gold 2”, “aptamil gold 3”, “aptamil near me”, “aptamil nz”, “aptamil online”, “aptamil pepti junior”, “aptamil profutra 1”, “aptamil profutura 2”, “aptamil reflux” and “aptamil sensitive”, summed into one figure. - **Oli6**: Measured on the search terms “oli6” and “oli6 formula”, summed into one figure. - [Aptamil profile](/demand/nz/brands/aptamil) - [Oli6 profile](/demand/nz/brands/oli6) - [All baby formula brands in New Zealand](/demand/nz/categories/nz-baby-formula-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aptamil or Oli6? In August 2026, Aptamil had more branded searches than Oli6 among baby formula brands in New Zealand. Aptamil was estimated to have 5.7K branded searches compared to Oli6’s 20, and held a 26.9% Share of Search versus Oli6’s 0.09%. ## Cite this page Brandwave. "Aptamil vs Oli6: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aptamil-vs-oli6 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aptamil-vs-oli6. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.