--- title: "Appstle vs Seal Subscriptions: Which is more popular in New Zealand?" description: "Is Appstle or Seal Subscriptions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/appstle-vs-seal-subscriptions" publisher: "Brandwave" --- # Appstle vs Seal Subscriptions: Which is more popular in New Zealand? Is Appstle or Seal Subscriptions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Appstle and Seal Subscriptions - **Competitive set**: Ecommerce subscription apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **Appstle Share of Search**: 15.8% - **Seal Subscriptions Share of Search**: 10.5% ## Is Appstle or Seal Subscriptions more popular in search? - In October 2026, Appstle had more branded searches than Seal Subscriptions among ecommerce subscription apps in New Zealand. Appstle had about 30 branded searches, while Seal Subscriptions had 20. Appstle made up 15.8% of all ecommerce subscription app searches we track, and Seal Subscriptions accounted for 10.5%. - Appstle was ahead of Seal Subscriptions in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Appstle’s share of searches among ecommerce subscription apps in New Zealand moved from 23.8% to 15.8%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending October 2026, Seal Subscriptions’ share of searches among ecommerce subscription apps in New Zealand moved from 4.8% to 10.5%, and its estimated monthly branded searches moved from 10 to 20. ## Top ecommerce subscription apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Appstle and Seal Subscriptions were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Appstle was listed before Seal Subscriptions in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Appstle | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Recharge | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Seal Subscriptions | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | PayWhirl | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Skio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bold Subscriptions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Loop Subscriptions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce subscription apps - Asked ChatGPT "Which ecommerce subscription app should I use in New Zealand?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge - Asked ChatGPT "What are the best ecommerce subscription apps in New Zealand?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge, 4. PayWhirl - Asked ChatGPT "What's the best ecommerce subscription app in New Zealand for recurring orders?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge - Searched Google, AI Overview "best subscription app": named none of the brands we track - Searched Google, AI Overview "ecommerce subscription software": 1. Recharge, 2. PayWhirl Not named in any answer: Skio, Bold Subscriptions and Loop Subscriptions. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ecommerce subscription apps in October 2026? - In October 2026, Bold Subscriptions overtook Seal Subscriptions to rank 4th among ecommerce subscription apps in New Zealand, with 10.5% of the searches. - In October 2026, Loop Subscriptions overtook Seal Subscriptions to rank 5th among ecommerce subscription apps in New Zealand, with 10.5% of the searches. - In October 2026, Seal Subscriptions gained share of searches among ecommerce subscription apps in New Zealand, from 10% to 10.5%. - In October 2026, Appstle lost share of searches among ecommerce subscription apps in New Zealand, from 20% to 15.8%. ## How has branded search for Appstle and Seal Subscriptions changed in New Zealand over the last 12 months? | Month | Appstle estimated searches | Appstle Share of Search | Appstle rank | Seal Subscriptions estimated searches | Seal Subscriptions Share of Search | Seal Subscriptions rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 23.8% | 2 | 10 | 4.8% | 7 | | Dec 2025 | 50 | 20.8% | 2 | 30 | 12.5% | 4 | | Jan 2026 | 60 | 31.6% | 1 | 20 | 10.5% | 5 | | Feb 2026 | 60 | 27.3% | 1 | 20 | 9.1% | 5 | | Mar 2026 | 60 | 24% | 2 | 30 | 12% | 4 | | Apr 2026 | 50 | 22.7% | 2 | 20 | 9.1% | 4 | | May 2026 | 70 | 28% | 1 | 20 | 8% | 6 | | Jun 2026 | 70 | 30.4% | 1 | 20 | 8.7% | 6 | | Jul 2026 | 60 | 30% | 2 | 20 | 10% | 4 | | Aug 2026 | 60 | 27.3% | 2 | 20 | 9.1% | 5 | | Sep 2026 | 40 | 20% | 2 | 20 | 10% | 4 | | Oct 2026 | 30 | 15.8% | 2 | 20 | 10.5% | 6 | ## How are Appstle’s and Seal Subscriptions’ branded searches counted? Brandwave collects information about searches that people make online using Appstle’s and Seal Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Appstle**: Measured on the search terms “appstle bundles”, “appstle loyalty”, “appstle memberships”, “appstle shopify”, “appstle shopify app”, “appstle subscriptions” and “appstle subscriptions shopify”, summed into one figure. - **Seal Subscriptions**: Measured on the search terms “seal subscriptions” and “sealsubscriptions”, summed into one figure. - [Appstle profile](/demand/nz/brands/appstle) - [Seal Subscriptions profile](/demand/nz/brands/seal-subscriptions) - [All ecommerce subscription apps in New Zealand](/demand/nz/categories/nz-ecommerce-subscription-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Appstle or Seal Subscriptions more popular in search? In October 2026, Appstle had more branded searches than Seal Subscriptions among ecommerce subscription apps in New Zealand. Appstle had about 30 branded searches, while Seal Subscriptions had 20. Appstle made up 15.8% of all ecommerce subscription app searches we track, and Seal Subscriptions accounted for 10.5%. ## Cite this page Brandwave. "Appstle vs Seal Subscriptions: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/appstle-vs-seal-subscriptions This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/appstle-vs-seal-subscriptions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.