---
title: "Appstle vs Recharge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Appstle or Recharge? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/appstle-vs-recharge"
publisher: "Brandwave"
---

# Appstle vs Recharge: Which is more popular by branded search in New Zealand?

Which is more popular in search, Appstle or Recharge? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Appstle and Recharge
- **Competitive set**: Ecommerce subscription apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Appstle Share of Search**: 89.5%
- **Recharge Share of Search**: 2.6%

## Which is more popular in search, Appstle or Recharge?

- In August 2026, Appstle had more branded searches than Recharge among ecommerce subscription apps in New Zealand. Appstle was estimated to have 1.4K branded searches compared to Recharge’s 40, and held an 89.5% Share of Search versus Recharge’s 2.6%.
- Appstle was ahead of Recharge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand moved from 90.1% to 89.5%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand moved from 4% to 2.6%, and its estimated monthly branded searches moved from 60 to 40.

## How did search popularity change for New Zealand ecommerce subscription apps in August 2026?

- In August 2026, Appstle lost estimated Share of Search among ecommerce subscription apps in New Zealand, from 90.7% to 89.5%.
- Estimated monthly branded searches for Recharge in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

## Month by month

| Month | Appstle estimated searches | Appstle Share of Search | Appstle rank | Recharge estimated searches | Recharge Share of Search | Recharge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 90.1% | 1 | 60 | 4% | 3 |
| Nov 2025 | 1.4K | 90% | 1 | 50 | 3.3% | 3 |
| Dec 2025 | 4.5K | 96.1% | 1 | 50 | 1.1% | 3 |
| Jan 2026 | 1.4K | 91.3% | 1 | 50 | 3.4% | 2 |
| Feb 2026 | 1.1K | 88.3% | 1 | 60 | 5% | 2 |
| Mar 2026 | 1.4K | 88.9% | 1 | 40 | 2.6% | 3 |
| Apr 2026 | 1.4K | 90.1% | 1 | 40 | 2.6% | 3 |
| May 2026 | 1.7K | 90.3% | 1 | 60 | 3.2% | 3 |
| Jun 2026 | 1.4K | 91.3% | 1 | 30 | 2% | 3 |
| Jul 2026 | 1.4K | 90.7% | 1 | 40 | 2.6% | 3 |
| Aug 2026 | 1.4K | 89.5% | 1 | 40 | 2.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Appstle’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Appstle**: Measured on the search terms “appstle bundles”, “appstle com”, “appstle loyalty”, “appstle memberships”, “appstle shopify”, “appstle shopify app”, “appstle subscription app”, “appstle subscriptions” and “appstle subscriptions shopify”, summed into one figure.
- **Recharge**: Measured on the search terms “recharge payments”, “recharge recurring billing”, “recharge shopify”, “recharge shopify payments”, “recharge shopify pricing”, “recharge shopify subscriptions”, “recharge subscription app”, “recharge subscription app shopify”, “recharge subscriptions”, “recharge subscriptions shopify” and “shopify recharge subscriptions”, summed into one figure.

- [Appstle profile](/demand/nz/brands/appstle)
- [Recharge profile](/demand/nz/brands/recharge)
- [All ecommerce subscription apps in New Zealand](/demand/nz/categories/nz-ecommerce-subscription-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Appstle or Recharge?

In August 2026, Appstle had more branded searches than Recharge among ecommerce subscription apps in New Zealand. Appstle was estimated to have 1.4K branded searches compared to Recharge’s 40, and held an 89.5% Share of Search versus Recharge’s 2.6%.

## Cite this page

Brandwave. "Appstle vs Recharge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/appstle-vs-recharge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/appstle-vs-recharge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.