--- title: "Apple Watch vs WHOOP: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apple Watch or WHOOP? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-watch-vs-whoop" publisher: "Brandwave" --- # Apple Watch vs WHOOP: Which is more popular by branded search in New Zealand? Which is more popular in search, Apple Watch or WHOOP? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Watch and WHOOP - **Competitive set**: Smartwatch and fitness tracker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apple Watch Share of Search**: 31.6% - **WHOOP Share of Search**: 5.2% ## Which is more popular in search, Apple Watch or WHOOP? - In August 2026, Apple Watch had more branded searches than WHOOP among smartwatch and fitness tracker brands in New Zealand. Apple Watch was estimated to have 58.9K branded searches compared to WHOOP’s 9.7K, and held a 31.6% Share of Search versus WHOOP’s 5.2%. - Apple Watch was ahead of WHOOP in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 35.9% to 31.6%, and its estimated monthly branded searches moved from 60.3K to 58.9K. - Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 4.6% to 5.2%, and its estimated monthly branded searches moved from 7.7K to 9.7K. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%. - In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%. ## Month by month | Month | Apple Watch estimated searches | Apple Watch Share of Search | Apple Watch rank | WHOOP estimated searches | WHOOP Share of Search | WHOOP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.3K | 35.9% | 2 | 7.7K | 4.6% | 5 | | Nov 2025 | 74K | 34.4% | 2 | 9.3K | 4.3% | 5 | | Dec 2025 | 82.6K | 37.7% | 1 | 9.4K | 4.3% | 5 | | Jan 2026 | 59.2K | 29.8% | 2 | 12.2K | 6.1% | 5 | | Feb 2026 | 54.6K | 33% | 2 | 9.3K | 5.6% | 5 | | Mar 2026 | 46.9K | 30.4% | 2 | 7.9K | 5.1% | 5 | | Apr 2026 | 45K | 28.2% | 2 | 9.1K | 5.7% | 5 | | May 2026 | 45.5K | 26.6% | 2 | 9.9K | 5.8% | 5 | | Jun 2026 | 45.8K | 27.6% | 2 | 8K | 4.8% | 5 | | Jul 2026 | 45.8K | 27.9% | 2 | 9.7K | 5.9% | 5 | | Aug 2026 | 58.9K | 31.6% | 2 | 9.7K | 5.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Watch’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Watch**: Measured on the search terms “apple watch”, “apple watch 10”, “apple watch 11”, “apple watch fitness tracker”, “apple watch near me”, “apple watch nz”, “apple watch online”, “apple watch s2”, “apple watch se 3”, “apple watch seri 7”, “apple watch seri 8”, “apple watch series 10”, “apple watch series 9”, “apple watch smartwatch”, “apple watch ultra 2”, “apple watch watch”, “applewatch”, “applewatch fitness tracker”, “applewatch nz”, “applewatch se”, “applewatch smartwatch”, “applewatch ultra”, “applewatch watch”, “latest apple watch” and “new apple watch”, summed into one figure. - **WHOOP**: Measured on the search terms “band whoop”, “whoop”, “whoop 5”, “whoop 5 0”, “whoop bicep band”, “whoop bracelet”, “whoop com”, “whoop fitness band”, “whoop fitness tracker”, “whoop near me”, “whoop new zealand”, “whoop nz”, “whoop online”, “whoop price”, “whoop rings”, “whoop strap” and “whoop watch”, summed into one figure. - [Apple Watch profile](/demand/nz/brands/apple-watch) - [WHOOP profile](/demand/nz/brands/whoop) - [All smartwatch and fitness tracker brands in New Zealand](/demand/nz/categories/nz-smartwatch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apple Watch or WHOOP? In August 2026, Apple Watch had more branded searches than WHOOP among smartwatch and fitness tracker brands in New Zealand. Apple Watch was estimated to have 58.9K branded searches compared to WHOOP’s 9.7K, and held a 31.6% Share of Search versus WHOOP’s 5.2%. ## Cite this page Brandwave. "Apple Watch vs WHOOP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-watch-vs-whoop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-watch-vs-whoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.