--- title: "Apple Watch vs Garmin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apple Watch or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-watch-vs-garmin" publisher: "Brandwave" --- # Apple Watch vs Garmin: Which is more popular by branded search in New Zealand? Which is more popular in search, Apple Watch or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Watch and Garmin - **Competitive set**: Smartwatch and fitness tracker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apple Watch Share of Search**: 31.6% - **Garmin Share of Search**: 37.1% ## Which is more popular in search, Apple Watch or Garmin? - In August 2026, Garmin had more branded searches than Apple Watch among smartwatch and fitness tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to Apple Watch’s 58.9K, and held a 37.1% Share of Search versus Apple Watch’s 31.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Apple Watch took it in December 2025, Garmin took it in January 2026. - Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 35.9% to 31.6%, and its estimated monthly branded searches moved from 60.3K to 58.9K. - Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 36.8% to 37.1%, and its estimated monthly branded searches moved from 61.7K to 69.3K. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%. - In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%. ## Month by month | Month | Apple Watch estimated searches | Apple Watch Share of Search | Apple Watch rank | Garmin estimated searches | Garmin Share of Search | Garmin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.3K | 35.9% | 2 | 61.7K | 36.8% | 1 | | Nov 2025 | 74K | 34.4% | 2 | 79.7K | 37.1% | 1 | | Dec 2025 | 82.6K | 37.7% | 1 | 74.3K | 34% | 2 | | Jan 2026 | 59.2K | 29.8% | 2 | 76K | 38.2% | 1 | | Feb 2026 | 54.6K | 33% | 2 | 61.5K | 37.2% | 1 | | Mar 2026 | 46.9K | 30.4% | 2 | 62.3K | 40.4% | 1 | | Apr 2026 | 45K | 28.2% | 2 | 65.5K | 41% | 1 | | May 2026 | 45.5K | 26.6% | 2 | 67.7K | 39.5% | 1 | | Jun 2026 | 45.8K | 27.6% | 2 | 56.5K | 34% | 1 | | Jul 2026 | 45.8K | 27.9% | 2 | 59.4K | 36.2% | 1 | | Aug 2026 | 58.9K | 31.6% | 2 | 69.3K | 37.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Watch’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Watch**: Measured on the search terms “apple watch”, “apple watch 10”, “apple watch 11”, “apple watch fitness tracker”, “apple watch near me”, “apple watch nz”, “apple watch online”, “apple watch s2”, “apple watch se 3”, “apple watch seri 7”, “apple watch seri 8”, “apple watch series 10”, “apple watch series 9”, “apple watch smartwatch”, “apple watch ultra 2”, “apple watch watch”, “applewatch”, “applewatch fitness tracker”, “applewatch nz”, “applewatch se”, “applewatch smartwatch”, “applewatch ultra”, “applewatch watch”, “latest apple watch” and “new apple watch”, summed into one figure. - **Garmin**: Measured on the search terms “garmin”, “garmin alpha”, “garmin alpha tracking collars”, “garmin com”, “garmin connect”, “garmin dog collar”, “garmin dog tracker”, “garmin fenix”, “garmin fenix 7”, “garmin fenix 8”, “garmin fitness tracker”, “garmin forerunner”, “garmin forerunner 255”, “garmin forerunner 265”, “garmin forerunner 55”, “garmin hr monitor”, “garmin inreach”, “garmin instinct”, “garmin instinct 2”, “garmin instinct 3”, “garmin near me”, “garmin new zealand”, “garmin nz”, “garmin online”, “garmin smartwatch”, “garmin venu”, “garmin venu 3”, “garmin venu 4”, “garmin vivoactive”, “garmin vivoactive 5” and “garmin watch”, summed into one figure. - [Apple Watch profile](/demand/nz/brands/apple-watch) - [Garmin profile](/demand/nz/brands/garmin) - [All smartwatch and fitness tracker brands in New Zealand](/demand/nz/categories/nz-smartwatch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apple Watch or Garmin? In August 2026, Garmin had more branded searches than Apple Watch among smartwatch and fitness tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to Apple Watch’s 58.9K, and held a 37.1% Share of Search versus Apple Watch’s 31.6%. ## Cite this page Brandwave. "Apple Watch vs Garmin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-watch-vs-garmin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-watch-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.