--- title: "Apple TV vs Sky Sport Now: Which is searched more in New Zealand?" description: "Is Apple TV or Sky Sport Now more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-tv-vs-sky-sport-now" publisher: "Brandwave" --- # Apple TV vs Sky Sport Now: Which is searched more in New Zealand? Is Apple TV or Sky Sport Now more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple TV and Sky Sport Now - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apple TV Share of Search**: 2.8% - **Sky Sport Now Share of Search**: 8.1% ## Is Apple TV or Sky Sport Now more popular in search? - In September 2026, Sky Sport Now had more branded searches than Apple TV among TV and streaming services in New Zealand. Sky Sport Now had about 77,900 branded searches, while Apple TV had 27,100. Sky Sport Now made up 8.1% of all TV and streaming service searches we track, and Apple TV accounted for 2.8%. - Sky Sport Now was ahead of Apple TV in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple TV’s share of searches among TV and streaming services in New Zealand moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Sky Sport Now’s share of searches among TV and streaming services in New Zealand moved from 7.2% to 8.1%, and its estimated monthly branded searches moved from 75K to 77.9K. ## Top TV and streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple TV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sky Sport Now was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple TV was listed before Sky Sport Now in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HBO Max | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | TVNZ+ | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Neon | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Sky | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | ThreeNow | 9th | 2 of 3 | 2 of 2 | 4 of 5 | | Sky Sport Now | 10th | 2 of 3 | 1 of 2 | 3 of 5 | | Māori+ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV and streaming services - Asked ChatGPT "Which TV and streaming service should I use in New Zealand?": 1. TVNZ+, 2. Netflix, 3. HBO Max, 4. Prime Video, 5. Sky, 6. Sky Sport Now, 7. Neon - Asked ChatGPT "What are the best TV and streaming services in New Zealand?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Neon, 6. Apple TV, 7. Sky, 8. Sky Sport Now, 9. TVNZ+, 10. ThreeNow - Asked ChatGPT "What's the best TV and streaming service in New Zealand for TV shows?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Apple TV, 5. Disney+, 6. TVNZ+, 7. ThreeNow, 8. Sky, 9. Neon - Searched Google, AI Overview "tv streaming services": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. Neon, 6. TVNZ+, 7. ThreeNow - Searched Google, AI Overview "best streaming service": 1. Netflix, 2. Prime Video, 3. Disney+, 4. HBO Max, 5. Neon, 6. Apple TV, 7. TVNZ+, 8. ThreeNow, 9. Sky, 10. Sky Sport Now Not named in any answer: Māori+. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand TV and streaming services in September 2026? - In September 2026, Sky Sport Now lost share of searches among TV and streaming services in New Zealand, from 10.1% to 8.1%. - In September 2026, Apple TV rose from 8th to 7th among TV and streaming services in New Zealand. ## Month by month | Month | Apple TV estimated searches | Apple TV Share of Search | Apple TV rank | Sky Sport Now estimated searches | Sky Sport Now Share of Search | Sky Sport Now rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.2% | 7 | 75K | 7.2% | 5 | | Nov 2025 | 33.1K | 3.4% | 9 | 61.3K | 6.3% | 5 | | Dec 2025 | 33.1K | 3.4% | 7 | 33.7K | 3.5% | 6 | | Jan 2026 | 27.1K | 2.7% | 8 | 41.8K | 4.2% | 6 | | Feb 2026 | 22.2K | 2.3% | 9 | 62K | 6.5% | 5 | | Mar 2026 | 22.2K | 2.1% | 9 | 62.9K | 6.1% | 5 | | Apr 2026 | 27.1K | 2.6% | 9 | 77.1K | 7.4% | 5 | | May 2026 | 27.1K | 2.6% | 9 | 82K | 7.7% | 5 | | Jun 2026 | 27.1K | 1.8% | 10 | 98.3K | 6.4% | 5 | | Jul 2026 | 27.1K | 2% | 10 | 125K | 9.3% | 4 | | Aug 2026 | 33.1K | 3.2% | 8 | 104K | 10.1% | 5 | | Sep 2026 | 27.1K | 2.8% | 7 | 77.9K | 8.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple TV’s and Sky Sport Now’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple TV**: Measured on the search term “apple tv”. - **Sky Sport Now**: Measured on the search terms “my sky sport now”, “Sky Sport Now”, “sky sport now app”, “sky sport now guide”, “sky sport now issues”, “sky sport now pass”, “sky sport now rugby”, “sky sport now schedule”, “sky sport now ufc” and “sky sports now”, summed into one figure. - [Apple TV profile](/demand/nz/brands/apple-tv) - [Sky Sport Now profile](/demand/nz/brands/sky-sport-now) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple TV or Sky Sport Now more popular in search? In September 2026, Sky Sport Now had more branded searches than Apple TV among TV and streaming services in New Zealand. Sky Sport Now had about 77,900 branded searches, while Apple TV had 27,100. Sky Sport Now made up 8.1% of all TV and streaming service searches we track, and Apple TV accounted for 2.8%. ## Cite this page Brandwave. "Apple TV vs Sky Sport Now: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-tv-vs-sky-sport-now This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-tv-vs-sky-sport-now. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.