---
title: "Apple TV vs Disney+: Which is searched more in New Zealand?"
description: "Is Apple TV or Disney+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/apple-tv-vs-disney-plus"
publisher: "Brandwave"
---

# Apple TV vs Disney+: Which is searched more in New Zealand?

Is Apple TV or Disney+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple TV and Disney+
- **Competitive set**: TV and streaming services
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Apple TV Share of Search**: 2.8%
- **Disney+ Share of Search**: 11.4%

## Is Apple TV or Disney+ more popular in search?

- In September 2026, Disney+ had more branded searches than Apple TV among TV and streaming services in New Zealand. Disney+ had about 110,000 branded searches, while Apple TV had 27,100. Disney+ made up 11.4% of all TV and streaming service searches we track, and Apple TV accounted for 2.8%.
- Disney+ was ahead of Apple TV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple TV’s share of searches among TV and streaming services in New Zealand moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Disney+’s share of searches among TV and streaming services in New Zealand moved from 9.8% to 11.4%, and its estimated monthly branded searches moved from 101K to 110K.

## Top TV and streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple TV and Disney+ were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Disney+ was listed before Apple TV in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| HBO Max | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Disney+ | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| TVNZ+ | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Apple TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Neon | 7th | 3 of 3 | 2 of 2 | 5 of 5 |
| Sky | 8th | 3 of 3 | 1 of 2 | 4 of 5 |
| ThreeNow | 9th | 2 of 3 | 2 of 2 | 4 of 5 |
| Sky Sport Now | 10th | 2 of 3 | 1 of 2 | 3 of 5 |
| Māori+ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about TV and streaming services

- Asked ChatGPT "Which TV and streaming service should I use in New Zealand?": 1. TVNZ+, 2. Netflix, 3. HBO Max, 4. Prime Video, 5. Sky, 6. Sky Sport Now, 7. Neon
- Asked ChatGPT "What are the best TV and streaming services in New Zealand?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Neon, 6. Apple TV, 7. Sky, 8. Sky Sport Now, 9. TVNZ+, 10. ThreeNow
- Asked ChatGPT "What's the best TV and streaming service in New Zealand for TV shows?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Apple TV, 5. Disney+, 6. TVNZ+, 7. ThreeNow, 8. Sky, 9. Neon
- Searched Google, AI Overview "tv streaming services": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. Neon, 6. TVNZ+, 7. ThreeNow
- Searched Google, AI Overview "best streaming service": 1. Netflix, 2. Prime Video, 3. Disney+, 4. HBO Max, 5. Neon, 6. Apple TV, 7. TVNZ+, 8. ThreeNow, 9. Sky, 10. Sky Sport Now

Not named in any answer: Māori+.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand TV and streaming services in September 2026?

- In September 2026, Disney+ gained share of searches among TV and streaming services in New Zealand, from 10.6% to 11.4%.
- In September 2026, Apple TV rose from 8th to 7th among TV and streaming services in New Zealand.

## Month by month

| Month | Apple TV estimated searches | Apple TV Share of Search | Apple TV rank | Disney+ estimated searches | Disney+ Share of Search | Disney+ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 3.2% | 7 | 101K | 9.8% | 4 |
| Nov 2025 | 33.1K | 3.4% | 9 | 90.2K | 9.3% | 4 |
| Dec 2025 | 33.1K | 3.4% | 7 | 101K | 10.4% | 3 |
| Jan 2026 | 27.1K | 2.7% | 8 | 101K | 10.2% | 4 |
| Feb 2026 | 22.2K | 2.3% | 9 | 82.7K | 8.7% | 4 |
| Mar 2026 | 22.2K | 2.1% | 9 | 99.1K | 9.5% | 4 |
| Apr 2026 | 27.1K | 2.6% | 9 | 99.2K | 9.5% | 4 |
| May 2026 | 27.1K | 2.6% | 9 | 99.1K | 9.4% | 4 |
| Jun 2026 | 27.1K | 1.8% | 10 | 99.2K | 6.5% | 4 |
| Jul 2026 | 27.1K | 2% | 10 | 110K | 8.2% | 5 |
| Aug 2026 | 33.1K | 3.2% | 8 | 110K | 10.6% | 4 |
| Sep 2026 | 27.1K | 2.8% | 7 | 110K | 11.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple TV’s and Disney+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple TV**: Measured on the search term “apple tv”.
- **Disney+**: Measured on the search terms “Disney Plus”, “disney plus app”, “Disney+” and “disneyplus”, summed into one figure.

- [Apple TV profile](/demand/nz/brands/apple-tv)
- [Disney+ profile](/demand/nz/brands/disney-plus)
- [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Apple TV or Disney+ more popular in search?

In September 2026, Disney+ had more branded searches than Apple TV among TV and streaming services in New Zealand. Disney+ had about 110,000 branded searches, while Apple TV had 27,100. Disney+ made up 11.4% of all TV and streaming service searches we track, and Apple TV accounted for 2.8%.

## Cite this page

Brandwave. "Apple TV vs Disney+: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-tv-vs-disney-plus

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-tv-vs-disney-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
