--- title: "Apple Reminders vs Things: Which is searched more in New Zealand?" description: "Is Apple Reminders or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-reminders-vs-things" publisher: "Brandwave" --- # Apple Reminders vs Things: Which is searched more in New Zealand? Is Apple Reminders or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Reminders and Things - **Competitive set**: To-do list apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apple Reminders Share of Search**: 2.7% - **Things Share of Search**: 0.77% ## Is Apple Reminders or Things more popular in search? - In September 2026, Apple Reminders had more branded searches than Things among to-do list apps in New Zealand. Apple Reminders had about 70 branded searches, while Things had 20. Apple Reminders made up 2.7% of all to-do list app searches we track, and Things accounted for 0.77%. - Apple Reminders was ahead of Things in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple Reminders’ share of searches among to-do list apps in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending September 2026, Things’ share of searches among to-do list apps in New Zealand moved from 0.36% to 0.77%, and its estimated monthly branded searches moved from 10 to 20. ## Top to-do list apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Reminders and Things were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Reminders was listed before Things in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todoist | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TickTick | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft To Do | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Reminders | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Things | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Any.do | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about to-do list apps - Asked ChatGPT "Which to-do list app should I use in New Zealand?": 1. Todoist, 2. Microsoft To Do, 3. TickTick, 4. Apple Reminders - Asked ChatGPT "What are the best to-do list apps in New Zealand?": 1. Todoist, 2. TickTick, 3. Apple Reminders, 4. Microsoft To Do, 5. Things - Asked ChatGPT "What's the best to-do list app in New Zealand for organising daily tasks?": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Things - Searched Google, AI Overview "best to do list app": 1. Todoist, 2. TickTick, 3. Things, 4. Microsoft To Do, 5. Apple Reminders - Searched Google, AI Overview "task app for iphone": 1. Apple Reminders, 2. Todoist, 3. Things, 4. TickTick, 5. Microsoft To Do Not named in any answer: Any.do. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand to-do list apps in September 2026? - In September 2026, Apple Reminders gained share of searches among to-do list apps in New Zealand, from 1.7% to 2.7%. - Estimated monthly branded searches for Things in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Month by month | Month | Apple Reminders estimated searches | Apple Reminders Share of Search | Apple Reminders rank | Things estimated searches | Things Share of Search | Things rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 1.8% | 5 | 10 | 0.36% | 6 | | Nov 2025 | 50 | 1.8% | 5 | 20 | 0.72% | 6 | | Dec 2025 | 70 | 3.2% | 4 | 20 | 0.91% | 6 | | Jan 2026 | 70 | 2.1% | 5 | 40 | 1.2% | 6 | | Feb 2026 | 90 | 3.1% | 4 | 40 | 1.4% | 6 | | Mar 2026 | 90 | 2.8% | 4 | 30 | 0.92% | 6 | | Apr 2026 | 40 | 1.7% | 5 | 30 | 1.3% | 6 | | May 2026 | 50 | 1.7% | 5 | 20 | 0.66% | 6 | | Jun 2026 | 50 | 1.5% | 4 | 20 | 0.62% | 6 | | Jul 2026 | 90 | 3.2% | 4 | 30 | 1.1% | 6 | | Aug 2026 | 50 | 1.7% | 4 | 20 | 0.67% | 6 | | Sep 2026 | 70 | 2.7% | 4 | 20 | 0.77% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Reminders’ and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Reminders**: Measured on the search term “apple reminders”. - **Things**: Measured on the search terms “things app”, “things reminders” and “things task app”, summed into one figure. - [Apple Reminders profile](/demand/nz/brands/apple-reminders) - [Things profile](/demand/nz/brands/things) - [All to-do list apps in New Zealand](/demand/nz/categories/nz-to-do-list-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Reminders or Things more popular in search? In September 2026, Apple Reminders had more branded searches than Things among to-do list apps in New Zealand. Apple Reminders had about 70 branded searches, while Things had 20. Apple Reminders made up 2.7% of all to-do list app searches we track, and Things accounted for 0.77%. ## Cite this page Brandwave. "Apple Reminders vs Things: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-reminders-vs-things This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-reminders-vs-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.