---
title: "Apple Podcasts vs rova: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Apple Podcasts or rova? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/apple-podcasts-vs-rova"
publisher: "Brandwave"
---

# Apple Podcasts vs rova: Which is more popular by branded search in New Zealand?

Which is more popular in search, Apple Podcasts or rova? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple Podcasts and rova
- **Competitive set**: Podcast and radio apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Apple Podcasts Share of Search**: 2.8%
- **rova Share of Search**: 30.2%

## Which is more popular in search, Apple Podcasts or rova?

- In August 2026, rova had more branded searches than Apple Podcasts among podcast and radio apps in New Zealand. rova was estimated to have 10K branded searches compared to Apple Podcasts’ 920, and held a 30.2% Share of Search versus Apple Podcasts’ 2.8%.
- rova was ahead of Apple Podcasts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Podcasts’ estimated Share of Search among podcast and radio apps in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 900 to 920.
- Across the 11 months ending August 2026, rova’s estimated Share of Search among podcast and radio apps in New Zealand moved from 32.6% to 30.2%, and its estimated monthly branded searches moved from 11.1K to 10K.

## How did search popularity change for New Zealand podcast and radio apps in August 2026?

- In August 2026, rova gained estimated Share of Search among podcast and radio apps in New Zealand, from 24.7% to 30.2%.
- In August 2026, Apple Podcasts lost estimated Share of Search among podcast and radio apps in New Zealand, from 3.5% to 2.8%.

## Month by month

| Month | Apple Podcasts estimated searches | Apple Podcasts Share of Search | Apple Podcasts rank | rova estimated searches | rova Share of Search | rova rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 900 | 2.6% | 3 | 11.1K | 32.6% | 2 |
| Nov 2025 | 1.1K | 3.1% | 3 | 11.1K | 32.7% | 2 |
| Dec 2025 | 910 | 3% | 3 | 8.3K | 27.4% | 2 |
| Jan 2026 | 950 | 3.2% | 3 | 6.8K | 23.1% | 2 |
| Feb 2026 | 1.1K | 3.6% | 3 | 7.3K | 24.3% | 2 |
| Mar 2026 | 1.1K | 3.2% | 3 | 8.6K | 25.7% | 2 |
| Apr 2026 | 950 | 2.8% | 3 | 10.7K | 31.8% | 2 |
| May 2026 | 1.1K | 3.4% | 3 | 8.6K | 26.8% | 2 |
| Jun 2026 | 1.2K | 3.7% | 3 | 8.5K | 27.2% | 2 |
| Jul 2026 | 1.1K | 3.5% | 3 | 7.5K | 24.7% | 2 |
| Aug 2026 | 920 | 2.8% | 3 | 10K | 30.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple Podcasts’ and rova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple Podcasts**: Measured on the search terms “apple podcasts”, “apple podcasts listen”, “apple podcasts online”, “apple podcasts podcasts”, “apple podcasts the rest is politics” and “applepodcasts”, summed into one figure.
- **rova**: Measured on the search terms “rova app”, “rova app download”, “rova nz”, “rova podcasts”, “rova radio” and “rova radio app”, summed into one figure.

- [Apple Podcasts profile](/demand/nz/brands/apple-podcasts)
- [rova profile](/demand/nz/brands/rova)
- [All podcast and radio apps in New Zealand](/demand/nz/categories/nz-podcast-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple Podcasts or rova?

In August 2026, rova had more branded searches than Apple Podcasts among podcast and radio apps in New Zealand. rova was estimated to have 10K branded searches compared to Apple Podcasts’ 920, and held a 30.2% Share of Search versus Apple Podcasts’ 2.8%.

## Cite this page

Brandwave. "Apple Podcasts vs rova: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-podcasts-vs-rova

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-podcasts-vs-rova. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
