--- title: "Apple Podcasts vs Overcast: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apple Podcasts or Overcast? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-podcasts-vs-overcast" publisher: "Brandwave" --- # Apple Podcasts vs Overcast: Which is more popular by branded search in New Zealand? Which is more popular in search, Apple Podcasts or Overcast? Compare estimated monthly branded-search demand and Share of Search inside the Podcast and radio apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Podcasts and Overcast - **Competitive set**: Podcast and radio apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apple Podcasts Share of Search**: 2.8% - **Overcast Share of Search**: 0.82% ## Which is more popular in search, Apple Podcasts or Overcast? - In August 2026, Apple Podcasts had more branded searches than Overcast among podcast and radio apps in New Zealand. Apple Podcasts was estimated to have 920 branded searches compared to Overcast’s 270, and held a 2.8% Share of Search versus Overcast’s 0.82%. - Apple Podcasts was ahead of Overcast in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apple Podcasts’ estimated Share of Search among podcast and radio apps in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 900 to 920. - Across the 11 months ending August 2026, Overcast’s estimated Share of Search among podcast and radio apps in New Zealand moved from 1.2% to 0.82%, and its estimated monthly branded searches moved from 400 to 270. ## How did search popularity change for New Zealand podcast and radio apps in August 2026? - In August 2026, Apple Podcasts lost estimated Share of Search among podcast and radio apps in New Zealand, from 3.5% to 2.8%. - Estimated monthly branded searches for Overcast in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026. ## Month by month | Month | Apple Podcasts estimated searches | Apple Podcasts Share of Search | Apple Podcasts rank | Overcast estimated searches | Overcast Share of Search | Overcast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 900 | 2.6% | 3 | 400 | 1.2% | 4 | | Nov 2025 | 1.1K | 3.1% | 3 | 330 | 0.98% | 4 | | Dec 2025 | 910 | 3% | 3 | 270 | 0.89% | 4 | | Jan 2026 | 950 | 3.2% | 3 | 330 | 1.1% | 4 | | Feb 2026 | 1.1K | 3.6% | 3 | 330 | 1.1% | 4 | | Mar 2026 | 1.1K | 3.2% | 3 | 330 | 0.99% | 4 | | Apr 2026 | 950 | 2.8% | 3 | 270 | 0.8% | 4 | | May 2026 | 1.1K | 3.4% | 3 | 270 | 0.84% | 4 | | Jun 2026 | 1.2K | 3.7% | 3 | 270 | 0.86% | 4 | | Jul 2026 | 1.1K | 3.5% | 3 | 270 | 0.89% | 4 | | Aug 2026 | 920 | 2.8% | 3 | 270 | 0.82% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Podcasts’ and Overcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Podcasts**: Measured on the search terms “apple podcasts”, “apple podcasts listen”, “apple podcasts online”, “apple podcasts podcasts”, “apple podcasts the rest is politics” and “applepodcasts”, summed into one figure. - **Overcast**: Measured on the search terms “overcast app” and “overcast podcast”, summed into one figure. - [Apple Podcasts profile](/demand/nz/brands/apple-podcasts) - [Overcast profile](/demand/nz/brands/overcast) - [All podcast and radio apps in New Zealand](/demand/nz/categories/nz-podcast-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apple Podcasts or Overcast? In August 2026, Apple Podcasts had more branded searches than Overcast among podcast and radio apps in New Zealand. Apple Podcasts was estimated to have 920 branded searches compared to Overcast’s 270, and held a 2.8% Share of Search versus Overcast’s 0.82%. ## Cite this page Brandwave. "Apple Podcasts vs Overcast: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-podcasts-vs-overcast This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-podcasts-vs-overcast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.