---
title: "Apple Photos / Google Photos vs Pixlr: Which is searched more in New Zealand?"
description: "Is Apple Photos / Google Photos or Pixlr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/apple-photos-google-photos-vs-pixlr"
publisher: "Brandwave"
---

# Apple Photos / Google Photos vs Pixlr: Which is searched more in New Zealand?

Is Apple Photos / Google Photos or Pixlr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple Photos / Google Photos and Pixlr
- **Competitive set**: Photo editing apps
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Apple Photos / Google Photos Share of Search**: 0.05%
- **Pixlr Share of Search**: 22.1%

## Is Apple Photos / Google Photos or Pixlr more popular in search?

- In September 2026, Pixlr had more branded searches than Apple Photos / Google Photos among photo editing apps in New Zealand. Pixlr had about 4,900 branded searches, while Apple Photos / Google Photos had 10. Pixlr made up 22.1% of all photo editing app searches we track, and Apple Photos / Google Photos accounted for 0.05%.
- Pixlr was ahead of Apple Photos / Google Photos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Photos / Google Photos’ share of searches among photo editing apps in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Pixlr’s share of searches among photo editing apps in New Zealand moved from 29.3% to 22.1%, and its estimated monthly branded searches moved from 7.3K to 4.9K.

## Top photo editing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Photos / Google Photos was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pixlr was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Apple Photos / Google Photos and Pixlr were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Adobe Lightroom | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Snapseed | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| VSCO | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Picsart | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Pixlr | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Apple Photos / Google Photos | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Photopea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about photo editing apps

- Asked ChatGPT "Which photo editing app should I use in New Zealand?": 1. Adobe Lightroom, 2. Snapseed, 3. VSCO
- Asked ChatGPT "What are the best photo editing apps in New Zealand?": 1. Adobe Lightroom, 2. Snapseed, 3. VSCO
- Asked ChatGPT "What's the best photo editing app in New Zealand for creative editing?": 1. Adobe Lightroom, 2. Picsart, 3. VSCO, 4. Snapseed
- Searched Google, AI Overview "best photo editing app": 1. Snapseed, 2. Adobe Lightroom, 3. VSCO, 4. Picsart, 5. Apple Photos / Google Photos
- Searched Google, AI Overview "photo editor app": 1. Adobe Lightroom, 2. Pixlr, 3. Snapseed, 4. Apple Photos / Google Photos, 5. Picsart, 6. VSCO

Not named in any answer: Photopea.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand photo editing apps in September 2026?

- Estimated monthly branded searches for Pixlr in New Zealand fell 32.9% over 12 measured months, from 7.3K to 4.9K in September 2026.

## Month by month

| Month | Apple Photos / Google Photos estimated searches | Apple Photos / Google Photos Share of Search | Apple Photos / Google Photos rank | Pixlr estimated searches | Pixlr Share of Search | Pixlr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.04% | 7 | 7.3K | 29.3% | 2 |
| Nov 2025 | 10 | 0.04% | 7 | 7.3K | 29.7% | 2 |
| Dec 2025 | 10 | 0.05% | 7 | 4.8K | 26% | 2 |
| Jan 2026 | 10 | 0.06% | 7 | 4.1K | 23.3% | 2 |
| Feb 2026 | 10 | 0.04% | 7 | 6K | 25.4% | 2 |
| Mar 2026 | 10 | 0.03% | 7 | 7.3K | 25% | 2 |
| Apr 2026 | 10 | 0.05% | 7 | 5K | 24% | 2 |
| May 2026 | 10 | 0.04% | 7 | 6.4K | 25.2% | 2 |
| Jun 2026 | 10 | 0.04% | 7 | 6K | 25.3% | 2 |
| Jul 2026 | 10 | 0.04% | 7 | 5K | 21.9% | 2 |
| Aug 2026 | 10 | 0.04% | 7 | 6K | 21.9% | 2 |
| Sep 2026 | 10 | 0.05% | 7 | 4.9K | 22.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple Photos / Google Photos’ and Pixlr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple Photos / Google Photos**: Measured on the search term “apple photos google photos”.
- **Pixlr**: Measured on the search terms “editor foto pixlr”, “pixlr”, “pixlr editing”, “pixlr express”, “pixlr filters” and “pixlr photo editor”, summed into one figure.

- [Apple Photos / Google Photos profile](/demand/nz/brands/apple-photos-google-photos)
- [Pixlr profile](/demand/nz/brands/pixlr)
- [All photo editing apps in New Zealand](/demand/nz/categories/nz-photo-editing-apps): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Apple Photos / Google Photos or Pixlr more popular in search?

In September 2026, Pixlr had more branded searches than Apple Photos / Google Photos among photo editing apps in New Zealand. Pixlr had about 4,900 branded searches, while Apple Photos / Google Photos had 10. Pixlr made up 22.1% of all photo editing app searches we track, and Apple Photos / Google Photos accounted for 0.05%.

## Cite this page

Brandwave. "Apple Photos / Google Photos vs Pixlr: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-photos-google-photos-vs-pixlr

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-photos-google-photos-vs-pixlr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
