--- title: "Apple Notes vs Obsidian: Which is searched more in New Zealand?" description: "Is Apple Notes or Obsidian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Note-taking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-notes-vs-obsidian" publisher: "Brandwave" --- # Apple Notes vs Obsidian: Which is searched more in New Zealand? Is Apple Notes or Obsidian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Note-taking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Notes and Obsidian - **Competitive set**: Note-taking apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apple Notes Share of Search**: 0.98% - **Obsidian Share of Search**: 1.7% ## Is Apple Notes or Obsidian more popular in search? - In September 2026, Obsidian had more branded searches than Apple Notes among note-taking apps in New Zealand. Obsidian had about 670 branded searches, while Apple Notes had 390. Obsidian made up 1.7% of all note-taking app searches we track, and Apple Notes accounted for 0.98%. - Obsidian was ahead of Apple Notes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple Notes’ share of searches among note-taking apps in New Zealand moved from 1% to 0.98%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, Obsidian’s share of searches among note-taking apps in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 680 to 670. ## Top note-taking apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Apple Notes and Obsidian showed up in all five answers. Apple Notes was listed before Obsidian in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneNote | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Notes | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Notion | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Obsidian | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Google Keep | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Goodnotes | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Evernote | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about note-taking apps - Asked ChatGPT "Which note-taking app should I use in New Zealand?": 1. Apple Notes, 2. OneNote, 3. Notion, 4. Google Keep, 5. Obsidian - Asked ChatGPT "What are the best note-taking apps in New Zealand?": 1. Apple Notes, 2. OneNote, 3. Notion, 4. Obsidian, 5. Google Keep, 6. Goodnotes - Asked ChatGPT "What's the best note-taking app in New Zealand for organised notes?": 1. Notion, 2. OneNote, 3. Obsidian, 4. Apple Notes - Searched Google, AI Overview "note taking apps": 1. OneNote, 2. Apple Notes, 3. Notion, 4. Obsidian, 5. Goodnotes, 6. Google Keep, 7. Evernote - Searched Google, AI Overview "best note app": 1. OneNote, 2. Apple Notes, 3. Obsidian, 4. Notion, 5. Goodnotes Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand note-taking apps in September 2026? - Estimated monthly branded searches for Apple Notes in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Month by month | Month | Apple Notes estimated searches | Apple Notes Share of Search | Apple Notes rank | Obsidian estimated searches | Obsidian Share of Search | Obsidian rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 1% | 7 | 680 | 1.4% | 6 | | Nov 2025 | 320 | 0.91% | 7 | 620 | 1.8% | 6 | | Dec 2025 | 390 | 1.6% | 7 | 520 | 2.1% | 6 | | Jan 2026 | 390 | 1.1% | 7 | 810 | 2.3% | 6 | | Feb 2026 | 480 | 0.77% | 7 | 790 | 1.3% | 6 | | Mar 2026 | 590 | 0.84% | 7 | 960 | 1.4% | 5 | | Apr 2026 | 390 | 0.89% | 7 | 740 | 1.7% | 6 | | May 2026 | 480 | 1% | 7 | 740 | 1.6% | 6 | | Jun 2026 | 480 | 1.1% | 7 | 960 | 2.1% | 5 | | Jul 2026 | 390 | 0.81% | 7 | 880 | 1.8% | 5 | | Aug 2026 | 480 | 0.98% | 7 | 770 | 1.6% | 5 | | Sep 2026 | 390 | 0.98% | 7 | 670 | 1.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Notes’ and Obsidian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Notes**: Measured on the search term “apple notes”. - **Obsidian**: Measured on the search terms “obsidian app”, “obsidian md”, “obsidian notes” and “obsidian template”, summed into one figure. - [Apple Notes profile](/demand/nz/brands/apple-notes) - [Obsidian profile](/demand/nz/brands/obsidian) - [All note-taking apps in New Zealand](/demand/nz/categories/nz-note-taking-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Notes or Obsidian more popular in search? In September 2026, Obsidian had more branded searches than Apple Notes among note-taking apps in New Zealand. Obsidian had about 670 branded searches, while Apple Notes had 390. Obsidian made up 1.7% of all note-taking app searches we track, and Apple Notes accounted for 0.98%. ## Cite this page Brandwave. "Apple Notes vs Obsidian: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-notes-vs-obsidian This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-notes-vs-obsidian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.