--- title: "Apple Music vs Spotify: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apple Music or Spotify? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-music-vs-spotify" publisher: "Brandwave" --- # Apple Music vs Spotify: Which is more popular by branded search in New Zealand? Which is more popular in search, Apple Music or Spotify? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Music and Spotify - **Competitive set**: Music streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apple Music Share of Search**: 2.7% - **Spotify Share of Search**: 65.5% ## Which is more popular in search, Apple Music or Spotify? - In August 2026, Spotify had more branded searches than Apple Music among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to Apple Music’s 14.2K, and held a 65.5% Share of Search versus Apple Music’s 2.7%. - Spotify was ahead of Apple Music in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 12.2K to 14.2K. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand moved from 67.4% to 65.5%, and its estimated monthly branded searches moved from 332K to 340K. ## How did search popularity change for New Zealand music streaming services in August 2026? - Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026. - Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026. ## Month by month | Month | Apple Music estimated searches | Apple Music Share of Search | Apple Music rank | Spotify estimated searches | Spotify Share of Search | Spotify rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 2.5% | 4 | 332K | 67.4% | 1 | | Nov 2025 | 11.6K | 2.4% | 4 | 334K | 68% | 1 | | Dec 2025 | 10.3K | 2.4% | 4 | 285K | 65.5% | 1 | | Jan 2026 | 7.5K | 2% | 4 | 236K | 62.7% | 1 | | Feb 2026 | 9.9K | 2% | 4 | 337K | 69.5% | 1 | | Mar 2026 | 14.1K | 2.4% | 4 | 405K | 69.1% | 1 | | Apr 2026 | 10.5K | 2.4% | 4 | 281K | 65.2% | 1 | | May 2026 | 13.1K | 2.2% | 4 | 413K | 69.4% | 1 | | Jun 2026 | 14.8K | 2.5% | 4 | 414K | 69.4% | 1 | | Jul 2026 | 10.3K | 2.4% | 4 | 287K | 65.8% | 1 | | Aug 2026 | 14.2K | 2.7% | 4 | 340K | 65.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Music’s and Spotify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Music**: Measured on the search terms “apple music”, “apple music app”, “apple music classical”, “apple music cost”, “apple music download”, “apple music family”, “apple music in android”, “apple music music”, “apple music nz”, “apple music online”, “apple music pod”, “apple music premium”, “apple music web player”, “apple music windows app”, “applemusic”, “applemusic app”, “applemusic subscription”, “download music from apple music”, “download song from apple music” and “free apple music”, summed into one figure. - **Spotify**: Measured on the search terms “michael jackson spotify”, “play spotify web”, “spotify”, “spotify app”, “spotify com”, “spotify dl”, “spotify download mac”, “spotify download mp3”, “spotify family”, “spotify gift card”, “spotify music”, “spotify near me”, “spotify nz”, “spotify online”, “spotify playlist downloader”, “spotify podcast”, “spotify premium”, “spotify premium cost”, “spotify premium subscription”, “spotify price”, “spotify song download”, “spotify subscription”, “spotify to mp3”, “spotify web player music for everyone” and “spotify website”, summed into one figure. - [Apple Music profile](/demand/nz/brands/apple-music) - [Spotify profile](/demand/nz/brands/spotify) - [All music streaming services in New Zealand](/demand/nz/categories/nz-music-streaming-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apple Music or Spotify? In August 2026, Spotify had more branded searches than Apple Music among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to Apple Music’s 14.2K, and held a 65.5% Share of Search versus Apple Music’s 2.7%. ## Cite this page Brandwave. "Apple Music vs Spotify: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-music-vs-spotify This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-music-vs-spotify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.