--- title: "Apple Maps vs Organic Maps: Which is more popular in New Zealand?" description: "Is Apple Maps or Organic Maps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maps and navigation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-maps-vs-organic-maps" publisher: "Brandwave" --- # Apple Maps vs Organic Maps: Which is more popular in New Zealand? Is Apple Maps or Organic Maps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maps and navigation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Maps and Organic Maps - **Competitive set**: Maps and navigation apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **Apple Maps Share of Search**: 0.81% - **Organic Maps Share of Search**: 0.03% ## Is Apple Maps or Organic Maps more popular in search? - In October 2026, Apple Maps had more branded searches than Organic Maps among maps and navigation apps in New Zealand. Apple Maps had about 4,780 branded searches, while Organic Maps had 170. Apple Maps made up 0.81% of all maps and navigation app searches we track, and Organic Maps accounted for 0.03%. - Apple Maps was ahead of Organic Maps in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Apple Maps’ share of searches among maps and navigation apps in New Zealand moved from 0.38% to 0.81%, and its estimated monthly branded searches moved from 2.7K to 4.8K. - Across the 12 months ending October 2026, Organic Maps’ share of searches among maps and navigation apps in New Zealand moved from 0.01% to 0.03%, and its estimated monthly branded searches moved from 90 to 170. ## Top maps and navigation apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Maps was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Organic Maps was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Apple Maps was listed before Organic Maps in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Maps | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple Maps | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Waze | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Organic Maps | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | AllTrails | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about maps and navigation apps - Asked ChatGPT "Which maps or navigation app should I use in New Zealand?": 1. Google Maps, 2. Apple Maps, 3. Organic Maps, 4. Waze - Asked ChatGPT "What are the best maps and navigation apps in New Zealand?": 1. Google Maps, 2. Apple Maps, 3. Organic Maps, 4. Waze - Asked ChatGPT "What's the best maps or navigation app in New Zealand for driving directions?": 1. Google Maps, 2. Waze, 3. Apple Maps, 4. Organic Maps - Searched Google, AI Overview "maps app nz": named none of the brands we track - Searched Google, AI Overview "best navigation app": 1. Google Maps, 2. Waze, 3. Apple Maps Not named in any answer: AllTrails. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand maps and navigation apps in October 2026? - Estimated monthly branded searches for Organic Maps in New Zealand rose 88.9% over 12 measured months, from 90 to 170 in October 2026. - Estimated monthly branded searches for Apple Maps in New Zealand rose 79.7% over 12 measured months, from 2.7K to 4.8K in October 2026. ## How has branded search for Apple Maps and Organic Maps changed in New Zealand over the last 12 months? | Month | Apple Maps estimated searches | Apple Maps Share of Search | Apple Maps rank | Organic Maps estimated searches | Organic Maps Share of Search | Organic Maps rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.7K | 0.38% | 4 | 90 | 0.01% | 5 | | Dec 2025 | 2.1K | 0.36% | 4 | 90 | 0.02% | 5 | | Jan 2026 | 2.7K | 0.46% | 4 | 110 | 0.02% | 5 | | Feb 2026 | 3.2K | 0.45% | 3 | 140 | 0.02% | 5 | | Mar 2026 | 4K | 0.56% | 3 | 140 | 0.02% | 5 | | Apr 2026 | 4K | 0.68% | 2 | 140 | 0.02% | 5 | | May 2026 | 3.1K | 0.44% | 3 | 110 | 0.02% | 5 | | Jun 2026 | 3.9K | 0.55% | 2 | 140 | 0.02% | 5 | | Jul 2026 | 3.2K | 0.55% | 2 | 170 | 0.03% | 5 | | Aug 2026 | 3.9K | 0.55% | 2 | 260 | 0.04% | 5 | | Sep 2026 | 4.8K | 0.67% | 2 | 260 | 0.04% | 5 | | Oct 2026 | 4.8K | 0.81% | 2 | 170 | 0.03% | 5 | ## How are Apple Maps’ and Organic Maps’ branded searches counted? Brandwave collects information about searches that people make online using Apple Maps’ and Organic Maps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Maps**: Measured on the search terms “apple maps”, “apple maps android”, “apple maps app”, “apple maps directions”, “apple maps maps”, “applemaps” and “applemaps app”, summed into one figure. - **Organic Maps**: Measured on the search term “organic maps”. - [Apple Maps profile](/demand/nz/brands/apple-maps) - [Organic Maps profile](/demand/nz/brands/organic-maps) - [All maps and navigation apps in New Zealand](/demand/nz/categories/nz-navigation-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Maps or Organic Maps more popular in search? In October 2026, Apple Maps had more branded searches than Organic Maps among maps and navigation apps in New Zealand. Apple Maps had about 4,780 branded searches, while Organic Maps had 170. Apple Maps made up 0.81% of all maps and navigation app searches we track, and Organic Maps accounted for 0.03%. ## Cite this page Brandwave. "Apple Maps vs Organic Maps: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-maps-vs-organic-maps This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-maps-vs-organic-maps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.