--- title: "Apple Maps vs Google Maps: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apple Maps or Google Maps? Compare estimated monthly branded-search demand and Share of Search inside the Maps and navigation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-maps-vs-google-maps" publisher: "Brandwave" --- # Apple Maps vs Google Maps: Which is more popular by branded search in New Zealand? Which is more popular in search, Apple Maps or Google Maps? Compare estimated monthly branded-search demand and Share of Search inside the Maps and navigation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Maps and Google Maps - **Competitive set**: Maps and navigation apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apple Maps Share of Search**: 0.54% - **Google Maps Share of Search**: 98.7% ## Which is more popular in search, Apple Maps or Google Maps? - In August 2026, Google Maps had more branded searches than Apple Maps among maps and navigation apps in New Zealand. Google Maps was estimated to have 754K branded searches compared to Apple Maps’ 4.1K, and held a 98.7% Share of Search versus Apple Maps’ 0.54%. - Google Maps was ahead of Apple Maps in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apple Maps’ estimated Share of Search among maps and navigation apps in New Zealand moved from 0.42% to 0.54%, and its estimated monthly branded searches moved from 3.3K to 4.1K. - Across the 11 months ending August 2026, Google Maps’ estimated Share of Search among maps and navigation apps in New Zealand held steady at 98.7%, and its estimated monthly branded searches moved from 768K to 754K. ## How did search popularity change for New Zealand maps and navigation apps in August 2026? - In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand. ## Month by month | Month | Apple Maps estimated searches | Apple Maps Share of Search | Apple Maps rank | Google Maps estimated searches | Google Maps Share of Search | Google Maps rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 0.42% | 3 | 768K | 98.7% | 1 | | Nov 2025 | 2.8K | 0.36% | 4 | 768K | 98.7% | 1 | | Dec 2025 | 2.2K | 0.35% | 4 | 632K | 98.2% | 1 | | Jan 2026 | 2.9K | 0.44% | 4 | 650K | 98.1% | 1 | | Feb 2026 | 3.4K | 0.43% | 4 | 772K | 98.6% | 1 | | Mar 2026 | 4.2K | 0.53% | 3 | 771K | 98.4% | 1 | | Apr 2026 | 4.1K | 0.64% | 2 | 631K | 98.2% | 1 | | May 2026 | 3.3K | 0.43% | 3 | 757K | 98.6% | 1 | | Jun 2026 | 4K | 0.53% | 2 | 753K | 98.7% | 1 | | Jul 2026 | 3.4K | 0.53% | 3 | 631K | 98.5% | 1 | | Aug 2026 | 4.1K | 0.54% | 2 | 754K | 98.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Maps’ and Google Maps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Maps**: Measured on the search terms “apple maps”, “apple maps android”, “apple maps app”, “apple maps directions”, “apple maps maps”, “apple maps near me”, “apple maps nz”, “apple maps online”, “apple maps street view”, “applemaps” and “applemaps app”, summed into one figure. - **Google Maps**: Measured on the search terms “google maps”, “google maps a”, “google maps app”, “google maps directions”, “google maps driving directions”, “google maps maps”, “google maps near me”, “google maps new zealand”, “google maps offline”, “google maps online”, “google maps restaurants”, “google maps satellite”, “google maps satellite view”, “google maps street view”, “googlemaps”, “googlemaps app”, “googlemaps directions”, “googlemaps maps”, “maps google com”, “maps google maps”, “my google maps”, “route planning google maps” and “ww google maps”, summed into one figure. - [Apple Maps profile](/demand/nz/brands/apple-maps) - [Google Maps profile](/demand/nz/brands/google-maps) - [All maps and navigation apps in New Zealand](/demand/nz/categories/nz-navigation-apps): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apple Maps or Google Maps? In August 2026, Google Maps had more branded searches than Apple Maps among maps and navigation apps in New Zealand. Google Maps was estimated to have 754K branded searches compared to Apple Maps’ 4.1K, and held a 98.7% Share of Search versus Apple Maps’ 0.54%. ## Cite this page Brandwave. "Apple Maps vs Google Maps: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-maps-vs-google-maps This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-maps-vs-google-maps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.