--- title: "Apple AirTag vs Fi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apple AirTag or Fi? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apple-airtag-vs-fi-dog-collar" publisher: "Brandwave" --- # Apple AirTag vs Fi: Which is more popular by branded search in New Zealand? Which is more popular in search, Apple AirTag or Fi? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple AirTag and Fi - **Competitive set**: Pet GPS tracker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apple AirTag Share of Search**: 14% - **Fi Share of Search**: 0.04% ## Which is more popular in search, Apple AirTag or Fi? - In August 2026, Apple AirTag had more branded searches than Fi among pet GPS tracker brands in New Zealand. Apple AirTag was estimated to have 11.6K branded searches compared to Fi’s 30, and held a 14% Share of Search versus Fi’s 0.04%. - Apple AirTag was ahead of Fi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 11.7% to 14%, and its estimated monthly branded searches moved from 8.3K to 11.6K. - Across the 11 months ending August 2026, Fi’s estimated Share of Search among pet GPS tracker brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 40 to 30. ## How did search popularity change for New Zealand pet GPS tracker brands in August 2026? - In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%. - Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026. ## Month by month | Month | Apple AirTag estimated searches | Apple AirTag Share of Search | Apple AirTag rank | Fi estimated searches | Fi Share of Search | Fi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 11.7% | 2 | 40 | 0.06% | 4 | | Nov 2025 | 13.4K | 14.1% | 2 | 50 | 0.05% | 4 | | Dec 2025 | 12.1K | 13.7% | 2 | 60 | 0.07% | 4 | | Jan 2026 | 12.6K | 13.9% | 2 | 60 | 0.07% | 4 | | Feb 2026 | 8.4K | 11.7% | 2 | 60 | 0.08% | 4 | | Mar 2026 | 9K | 12.3% | 2 | 60 | 0.08% | 4 | | Apr 2026 | 9K | 11.7% | 2 | 40 | 0.05% | 4 | | May 2026 | 11.1K | 13.7% | 2 | 60 | 0.07% | 4 | | Jun 2026 | 13.2K | 18.3% | 2 | 50 | 0.07% | 4 | | Jul 2026 | 13K | 17.4% | 2 | 40 | 0.05% | 4 | | Aug 2026 | 11.6K | 14% | 2 | 30 | 0.04% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apple AirTag’s and Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple AirTag**: Measured on the search terms “airtag”, “airtag 2 pack”, “airtag 4 pack”, “airtag apple”, “airtag price”, “apple airtag”, “apple airtag 1 pack”, “apple airtag 2 pack”, “apple airtag 4 pack”, “apple airtag bluetooth tracker”, “apple airtag cat tracker”, “apple airtag dog tracker”, “apple airtag for keys”, “apple airtag gps tracker”, “apple airtag near me”, “apple airtag new zealand”, “apple airtag nz”, “apple airtag online”, “apple airtag price”, “apple airtag tracker”, “appleairtag”, “buy airtag”, “buy apple airtag” and “new airtag”, summed into one figure. - **Fi**: Measured on the search terms “fi cat tracker”, “fi collar”, “fi dog collar”, “fi dog tracker” and “fi gps tracker”, summed into one figure. - [Apple AirTag profile](/demand/nz/brands/apple-airtag) - [Fi profile](/demand/nz/brands/fi-dog-collar) - [All pet GPS tracker brands in New Zealand](/demand/nz/categories/nz-pet-gps-trackers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apple AirTag or Fi? In August 2026, Apple AirTag had more branded searches than Fi among pet GPS tracker brands in New Zealand. Apple AirTag was estimated to have 11.6K branded searches compared to Fi’s 30, and held a 14% Share of Search versus Fi’s 0.04%. ## Cite this page Brandwave. "Apple AirTag vs Fi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apple-airtag-vs-fi-dog-collar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apple-airtag-vs-fi-dog-collar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.