--- title: "Apostle Hot Sauce vs Taste Lab: Which is searched more in New Zealand?" description: "Is Apostle Hot Sauce or Taste Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apostle-hot-sauce-vs-taste-lab" publisher: "Brandwave" --- # Apostle Hot Sauce vs Taste Lab: Which is searched more in New Zealand? Is Apostle Hot Sauce or Taste Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apostle Hot Sauce and Taste Lab - **Competitive set**: Hot sauce brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apostle Hot Sauce Share of Search**: 6.8% - **Taste Lab Share of Search**: 0.14% ## Is Apostle Hot Sauce or Taste Lab more popular in search? - In September 2026, Apostle Hot Sauce had more branded searches than Taste Lab among hot sauce brands in New Zealand. Apostle Hot Sauce had about 480 branded searches, while Taste Lab had 10. Apostle Hot Sauce made up 6.8% of all hot sauce brand searches we track, and Taste Lab accounted for 0.14%. - Apostle Hot Sauce was ahead of Taste Lab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apostle Hot Sauce’s share of searches among hot sauce brands in New Zealand moved from 14.4% to 6.8%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Taste Lab’s share of searches among hot sauce brands in New Zealand moved from 0% to 0.14%, and its estimated monthly branded searches moved from 0 to 10. ## Top hot sauce brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apostle Hot Sauce and Taste Lab were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apostle Hot Sauce was listed before Taste Lab in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culley's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kaitaia Fire | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apostle Hot Sauce | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Taste Lab | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Uncle Dunkle's | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | SpicyBoys | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Tabasco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank's RedHot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huy Fong | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hot sauce brands - Asked ChatGPT "Which hot sauce brand should I buy in New Zealand?": 1. Culley's, 2. Kaitaia Fire, 3. Taste Lab - Asked ChatGPT "What are the best hot sauce brands in New Zealand?": 1. Culley's, 2. Kaitaia Fire, 3. Taste Lab, 4. Apostle Hot Sauce - Asked ChatGPT "What's the best hot sauce brand in New Zealand for spicy food?": 1. Culley's, 2. Kaitaia Fire, 3. Apostle Hot Sauce - Searched Google, AI Overview "chilli sauce nz": 1. Culley's, 2. Apostle Hot Sauce, 3. Taste Lab, 4. Uncle Dunkle's, 5. SpicyBoys - Searched Google, AI Overview "hot sauce nz": 1. Culley's, 2. Apostle Hot Sauce, 3. Taste Lab, 4. Uncle Dunkle's, 5. SpicyBoys, 6. Kaitaia Fire Not named in any answer: Tabasco, Frank's RedHot and Huy Fong. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hot sauce brands in September 2026? - In September 2026, Apostle Hot Sauce lost share of searches among hot sauce brands in New Zealand, from 11.5% to 6.8%. - In September 2026, Taste Lab fell from 8th to 9th among hot sauce brands in New Zealand. ## Month by month | Month | Apostle Hot Sauce estimated searches | Apostle Hot Sauce Share of Search | Apostle Hot Sauce rank | Taste Lab estimated searches | Taste Lab Share of Search | Taste Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 14.4% | 2 | 0 | 0% | 9 | | Nov 2025 | 1K | 20.6% | 2 | 0 | 0% | 9 | | Dec 2025 | 1.9K | 32.5% | 1 | 20 | 0.34% | 9 | | Jan 2026 | 720 | 15.8% | 2 | 20 | 0.44% | 9 | | Feb 2026 | 480 | 11.8% | 5 | 20 | 0.49% | 9 | | Mar 2026 | 480 | 10.4% | 6 | 20 | 0.43% | 8 | | Apr 2026 | 480 | 10.1% | 6 | 30 | 0.63% | 8 | | May 2026 | 480 | 8.6% | 6 | 40 | 0.72% | 8 | | Jun 2026 | 480 | 8.7% | 6 | 30 | 0.54% | 9 | | Jul 2026 | 590 | 11.8% | 4 | 30 | 0.6% | 8 | | Aug 2026 | 590 | 11.5% | 5 | 30 | 0.58% | 8 | | Sep 2026 | 480 | 6.8% | 6 | 10 | 0.14% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Apostle Hot Sauce’s and Taste Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apostle Hot Sauce**: Measured on the search term “apostle hot sauce”. - **Taste Lab**: Measured on the search term “taste lab hot sauce”. - [Apostle Hot Sauce profile](/demand/nz/brands/apostle-hot-sauce) - [Taste Lab profile](/demand/nz/brands/taste-lab) - [All hot sauce brands in New Zealand](/demand/nz/categories/nz-hot-sauce-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apostle Hot Sauce or Taste Lab more popular in search? In September 2026, Apostle Hot Sauce had more branded searches than Taste Lab among hot sauce brands in New Zealand. Apostle Hot Sauce had about 480 branded searches, while Taste Lab had 10. Apostle Hot Sauce made up 6.8% of all hot sauce brand searches we track, and Taste Lab accounted for 0.14%. ## Cite this page Brandwave. "Apostle Hot Sauce vs Taste Lab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apostle-hot-sauce-vs-taste-lab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apostle-hot-sauce-vs-taste-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.