--- title: "Apollo vs Smartlead: Which is searched more in New Zealand?" description: "Is Apollo or Smartlead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement and outreach tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apollo-io-vs-smartlead" publisher: "Brandwave" --- # Apollo vs Smartlead: Which is searched more in New Zealand? Is Apollo or Smartlead more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement and outreach tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo and Smartlead - **Competitive set**: Sales engagement and outreach tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apollo Share of Search**: 24.1% - **Smartlead Share of Search**: 12.1% ## Is Apollo or Smartlead more popular in search? - In September 2026, Apollo had more branded searches than Smartlead among sales engagement and outreach tools in New Zealand. Apollo had about 140 branded searches, while Smartlead had 70. Apollo made up 24.1% of all sales engagement and outreach tool searches we track, and Smartlead accounted for 12.1%. - Apollo was ahead of Smartlead in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apollo’s share of searches among sales engagement and outreach tools in New Zealand moved from 18.9% to 24.1%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Smartlead’s share of searches among sales engagement and outreach tools in New Zealand moved from 6.8% to 12.1%, and its estimated monthly branded searches moved from 50 to 70. ## Top sales engagement and outreach tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apollo appeared in all five answers. Smartlead was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Apollo was listed before Smartlead in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smartlead | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Outreach | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Salesloft | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | HubSpot Sales Hub | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Instantly | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Saleshandy | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | lemlist | 8th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about sales engagement and outreach tools - Asked ChatGPT "Which sales engagement tool should I use in New Zealand?": 1. Apollo, 2. Salesloft, 3. HubSpot Sales Hub, 4. Outreach - Asked ChatGPT "What are the best sales engagement tools in New Zealand?": 1. Apollo, 2. HubSpot Sales Hub, 3. Outreach, 4. Salesloft - Asked ChatGPT "What's the best sales engagement tool in New Zealand for a sales team?": 1. Apollo, 2. Outreach, 3. Salesloft, 4. HubSpot Sales Hub - Searched Google, AI Overview "cold email software": 1. Instantly, 2. Smartlead, 3. Apollo, 4. lemlist, 5. Saleshandy - Searched Google, AI Overview "sales sequencing tool": 1. Smartlead, 2. Saleshandy, 3. Apollo, 4. lemlist Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sales engagement and outreach tools in September 2026? - In September 2026, Apollo gained share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 24.1%. - In September 2026, Smartlead lost share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 12.1%. ## Month by month | Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | Smartlead estimated searches | Smartlead Share of Search | Smartlead rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 18.9% | 2 | 50 | 6.8% | 6 | | Nov 2025 | 320 | 37.6% | 1 | 50 | 5.9% | 6 | | Dec 2025 | 320 | 47.8% | 1 | 50 | 7.5% | 5 | | Jan 2026 | 320 | 40% | 1 | 40 | 5% | 5 | | Feb 2026 | 210 | 28.4% | 1 | 70 | 9.5% | 5 | | Mar 2026 | 260 | 29.5% | 1 | 110 | 12.5% | 5 | | Apr 2026 | 210 | 26.6% | 2 | 90 | 11.4% | 5 | | May 2026 | 170 | 22.1% | 2 | 140 | 18.2% | 3 | | Jun 2026 | 140 | 23.3% | 2 | 70 | 11.7% | 5 | | Jul 2026 | 140 | 22.6% | 2 | 70 | 11.3% | 4 | | Aug 2026 | 110 | 16.9% | 2 | 110 | 16.9% | 3 | | Sep 2026 | 140 | 24.1% | 2 | 70 | 12.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo’s and Smartlead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo**: Measured on the search term “apollo.io”. - **Smartlead**: Measured on the search term “smartlead”. - [Apollo profile](/demand/nz/brands/apollo-io) - [Smartlead profile](/demand/nz/brands/smartlead) - [All sales engagement and outreach tools in New Zealand](/demand/nz/categories/nz-sales-engagement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apollo or Smartlead more popular in search? In September 2026, Apollo had more branded searches than Smartlead among sales engagement and outreach tools in New Zealand. Apollo had about 140 branded searches, while Smartlead had 70. Apollo made up 24.1% of all sales engagement and outreach tool searches we track, and Smartlead accounted for 12.1%. ## Cite this page Brandwave. "Apollo vs Smartlead: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apollo-io-vs-smartlead This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apollo-io-vs-smartlead. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.