---
title: "Apollo.io vs Lusha: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Apollo.io or Lusha? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/apollo-io-vs-lusha"
publisher: "Brandwave"
---

# Apollo.io vs Lusha: Which is more popular by branded search in New Zealand?

Which is more popular in search, Apollo.io or Lusha? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apollo.io and Lusha
- **Competitive set**: B2B contact data providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Apollo.io Share of Search**: 2.8%
- **Lusha Share of Search**: 10.2%

## Which is more popular in search, Apollo.io or Lusha?

- In August 2026, Lusha had more branded searches than Apollo.io among B2B contact data providers in New Zealand. Lusha was estimated to have 400 branded searches compared to Apollo.io’s 110, and held a 10.2% Share of Search versus Apollo.io’s 2.8%.
- Lusha was ahead of Apollo.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B contact data providers in New Zealand moved from 6% to 2.8%, and its estimated monthly branded searches moved from 150 to 110.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand moved from 20.2% to 10.2%, and its estimated monthly branded searches moved from 500 to 400.

## How did search popularity change for New Zealand B2B contact data providers in August 2026?

- In August 2026, Apollo.io lost estimated Share of Search among B2B contact data providers in New Zealand, from 4.1% to 2.8%.
- In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.

## Month by month

| Month | Apollo.io estimated searches | Apollo.io Share of Search | Apollo.io rank | Lusha estimated searches | Lusha Share of Search | Lusha rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150 | 6% | 4 | 500 | 20.2% | 2 |
| Nov 2025 | 320 | 12.5% | 4 | 600 | 23.4% | 2 |
| Dec 2025 | 320 | 10.7% | 3 | 410 | 13.7% | 2 |
| Jan 2026 | 320 | 9.7% | 4 | 600 | 18.2% | 2 |
| Feb 2026 | 220 | 8% | 4 | 610 | 22.3% | 2 |
| Mar 2026 | 270 | 8.2% | 4 | 740 | 22.5% | 2 |
| Apr 2026 | 210 | 5.3% | 4 | 490 | 12.3% | 3 |
| May 2026 | 180 | 5.4% | 4 | 490 | 14.8% | 3 |
| Jun 2026 | 140 | 3.3% | 4 | 490 | 11.5% | 2 |
| Jul 2026 | 150 | 4.1% | 4 | 400 | 10.8% | 2 |
| Aug 2026 | 110 | 2.8% | 4 | 400 | 10.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apollo.io’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apollo.io**: Measured on the search terms “apollo io”, “apollo io email finder” and “apolloio”, summed into one figure.
- **Lusha**: Measured on the search terms “lusha”, “lusha com”, “lusha email finder” and “lusha near me”, summed into one figure.

- [Apollo.io profile](/demand/nz/brands/apollo-io)
- [Lusha profile](/demand/nz/brands/lusha)
- [All B2B contact data providers in New Zealand](/demand/nz/categories/nz-b2b-contact-data-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apollo.io or Lusha?

In August 2026, Lusha had more branded searches than Apollo.io among B2B contact data providers in New Zealand. Lusha was estimated to have 400 branded searches compared to Apollo.io’s 110, and held a 10.2% Share of Search versus Apollo.io’s 2.8%.

## Cite this page

Brandwave. "Apollo.io vs Lusha: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apollo-io-vs-lusha

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apollo-io-vs-lusha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.