--- title: "Apogee Legal vs Hamertons Lawyers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apogee Legal or Hamertons Lawyers? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apogee-legal-vs-hamertons-lawyers" publisher: "Brandwave" --- # Apogee Legal vs Hamertons Lawyers: Which is more popular by branded search in New Zealand? Which is more popular in search, Apogee Legal or Hamertons Lawyers? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apogee Legal and Hamertons Lawyers - **Competitive set**: Whakatane law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apogee Legal Share of Search**: 14.3% - **Hamertons Lawyers Share of Search**: 45.2% ## Which is more popular in search, Apogee Legal or Hamertons Lawyers? - In August 2026, Hamertons Lawyers had more branded searches than Apogee Legal among whakatane law firms in New Zealand. Hamertons Lawyers was estimated to have 190 branded searches compared to Apogee Legal’s 60, and held a 45.2% Share of Search versus Apogee Legal’s 14.3%. - Hamertons Lawyers was ahead of Apogee Legal in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apogee Legal’s estimated Share of Search among whakatane law firms in New Zealand moved from 10.7% to 14.3%, and its estimated monthly branded searches moved from 80 to 60. - Across the 11 months ending August 2026, Hamertons Lawyers’ estimated Share of Search among whakatane law firms in New Zealand moved from 48% to 45.2%, and its estimated monthly branded searches moved from 360 to 190. ## How did search popularity change for New Zealand whakatane law firms in August 2026? - In August 2026, Apogee Legal overtook Buddle McCleary Kennedy to rank 3rd among whakatane law firms in New Zealand, at 14.3%. - In August 2026, Hamertons Lawyers gained estimated Share of Search among whakatane law firms in New Zealand, from 40.5% to 45.2%. ## Month by month | Month | Apogee Legal estimated searches | Apogee Legal Share of Search | Apogee Legal rank | Hamertons Lawyers estimated searches | Hamertons Lawyers Share of Search | Hamertons Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 10.7% | 4 | 360 | 48% | 1 | | Nov 2025 | 80 | 12.7% | 3 | 310 | 49.2% | 1 | | Dec 2025 | 50 | 9.8% | 4 | 250 | 49% | 1 | | Jan 2026 | 60 | 9.4% | 4 | 300 | 46.9% | 1 | | Feb 2026 | 70 | 10.3% | 3 | 370 | 54.4% | 1 | | Mar 2026 | 80 | 11% | 3 | 370 | 50.7% | 1 | | Apr 2026 | 60 | 11.5% | 3 | 250 | 48.1% | 1 | | May 2026 | 80 | 19.5% | 2 | 190 | 46.3% | 1 | | Jun 2026 | 40 | 10.3% | 4 | 190 | 48.7% | 1 | | Jul 2026 | 40 | 10.8% | 4 | 150 | 40.5% | 1 | | Aug 2026 | 60 | 14.3% | 3 | 190 | 45.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apogee Legal’s and Hamertons Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apogee Legal**: Measured on the search terms “apogee legal”, “apogee legal nz” and “apogee legal whakatane”, summed into one figure. - **Hamertons Lawyers**: Measured on the search terms “hamertons”, “hamertons lawyers”, “hamertons lawyers nz” and “hamertons lawyers whakatane”, summed into one figure. - [Apogee Legal profile](/demand/nz/brands/apogee-legal) - [Hamertons Lawyers profile](/demand/nz/brands/hamertons-lawyers) - [All whakatane law firms in New Zealand](/demand/nz/locations/whakatane/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apogee Legal or Hamertons Lawyers? In August 2026, Hamertons Lawyers had more branded searches than Apogee Legal among whakatane law firms in New Zealand. Hamertons Lawyers was estimated to have 190 branded searches compared to Apogee Legal’s 60, and held a 45.2% Share of Search versus Apogee Legal’s 14.3%. ## Cite this page Brandwave. "Apogee Legal vs Hamertons Lawyers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apogee-legal-vs-hamertons-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apogee-legal-vs-hamertons-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.