--- title: "Apogee Legal vs Gowing & Co Lawyers: Which is searched more in New Zealand?" description: "Is Apogee Legal or Gowing & Co Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apogee-legal-vs-gowing-and-co-lawyers" publisher: "Brandwave" --- # Apogee Legal vs Gowing & Co Lawyers: Which is searched more in New Zealand? Is Apogee Legal or Gowing & Co Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apogee Legal and Gowing & Co Lawyers - **Competitive set**: Whakatane law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Apogee Legal Share of Search**: 12.8% - **Gowing & Co Lawyers Share of Search**: 0% ## Is Apogee Legal or Gowing & Co Lawyers more popular in search? - In September 2026, Apogee Legal had more branded searches than Gowing & Co Lawyers among whakatane law firms in New Zealand. Apogee Legal had about 50 branded searches, while Gowing & Co Lawyers had 0. Apogee Legal made up 12.8% of all whakatane law firm searches we track, and Gowing & Co Lawyers accounted for 0%. - Apogee Legal was ahead of Gowing & Co Lawyers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apogee Legal’s share of searches among whakatane law firms in New Zealand moved from 12.7% to 12.8%, and its estimated monthly branded searches moved from 80 to 50. - Across the 12 months ending September 2026, Gowing & Co Lawyers’ share of searches among whakatane law firms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## Top whakatane law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Apogee Legal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gowing & Co Lawyers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Apogee Legal was listed before Gowing & Co Lawyers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apogee Legal | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Holland Beckett | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Robinson Law | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Hamertons Lawyers | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Gowing & Co Lawyers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Buddle McCleary Kennedy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eastbay Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about whakatane law firms - Asked ChatGPT "Which law firm should I hire in Whakatāne, New Zealand?": 1. Hamertons Lawyers, 2. Apogee Legal, 3. Robinson Law, 4. Holland Beckett - Asked ChatGPT "What are the best law firms in Whakatāne, New Zealand?": 1. Apogee Legal, 2. Holland Beckett, 3. Gowing & Co Lawyers, 4. Robinson Law - Asked ChatGPT "What's the best law firm in Whakatāne, New Zealand for legal help?": 1. Apogee Legal, 2. Holland Beckett, 3. Robinson Law, 4. Gowing & Co Lawyers - Searched Google, AI Overview "family lawyer whakatane": 1. Holland Beckett, 2. Robinson Law Not named in any answer: Buddle McCleary Kennedy and Eastbay Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand whakatane law firms in September 2026? - In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches. - In September 2026, Apogee Legal lost share of searches among whakatane law firms in New Zealand, from 15.8% to 12.8%. ## Month by month | Month | Apogee Legal estimated searches | Apogee Legal Share of Search | Apogee Legal rank | Gowing & Co Lawyers estimated searches | Gowing & Co Lawyers Share of Search | Gowing & Co Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 12.7% | 5 | 0 | 0% | 7 | | Nov 2025 | 80 | 14.3% | 4 | 0 | 0% | 7 | | Dec 2025 | 50 | 11.1% | 5 | 0 | 0% | 7 | | Jan 2026 | 60 | 10.9% | 5 | 0 | 0% | 7 | | Feb 2026 | 70 | 12.3% | 4 | 10 | 1.8% | 7 | | Mar 2026 | 80 | 12.9% | 4 | 0 | 0% | 7 | | Apr 2026 | 60 | 13.3% | 3 | 0 | 0% | 7 | | May 2026 | 80 | 21.6% | 2 | 0 | 0% | 7 | | Jun 2026 | 40 | 11.4% | 5 | 0 | 0% | 7 | | Jul 2026 | 40 | 11.4% | 5 | 0 | 0% | 7 | | Aug 2026 | 60 | 15.8% | 3 | 0 | 0% | 7 | | Sep 2026 | 50 | 12.8% | 4 | 0 | 0% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Apogee Legal’s and Gowing & Co Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apogee Legal**: Measured on the search terms “apogee legal” and “apogee legal whakatane”, summed into one figure. - **Gowing & Co Lawyers**: Measured on the search term “gowing & co lawyers whakatane”. - [Apogee Legal profile](/demand/nz/brands/apogee-legal) - [Gowing & Co Lawyers profile](/demand/nz/brands/gowing-and-co-lawyers) - [All whakatane law firms in New Zealand](/demand/nz/locations/whakatane/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apogee Legal or Gowing & Co Lawyers more popular in search? In September 2026, Apogee Legal had more branded searches than Gowing & Co Lawyers among whakatane law firms in New Zealand. Apogee Legal had about 50 branded searches, while Gowing & Co Lawyers had 0. Apogee Legal made up 12.8% of all whakatane law firm searches we track, and Gowing & Co Lawyers accounted for 0%. ## Cite this page Brandwave. "Apogee Legal vs Gowing & Co Lawyers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/apogee-legal-vs-gowing-and-co-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apogee-legal-vs-gowing-and-co-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.