---
title: "APLYiD vs Sumsub: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, APLYiD or Sumsub? Compare estimated monthly branded-search demand and Share of Search inside the AML and identity verification software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aplyid-vs-sumsub"
publisher: "Brandwave"
---

# APLYiD vs Sumsub: Which is more popular by branded search in New Zealand?

Which is more popular in search, APLYiD or Sumsub? Compare estimated monthly branded-search demand and Share of Search inside the AML and identity verification software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: APLYiD and Sumsub
- **Competitive set**: AML and identity verification software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **APLYiD Share of Search**: 31%
- **Sumsub Share of Search**: 5.4%

## Which is more popular in search, APLYiD or Sumsub?

- In August 2026, APLYiD had more branded searches than Sumsub among AML and identity verification software in New Zealand. APLYiD was estimated to have 910 branded searches compared to Sumsub’s 160, and held a 31% Share of Search versus Sumsub’s 5.4%.
- APLYiD was ahead of Sumsub in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, APLYiD’s estimated Share of Search among AML and identity verification software in New Zealand moved from 30.6% to 31%, and its estimated monthly branded searches moved from 1K to 910.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among AML and identity verification software in New Zealand moved from 5.9% to 5.4%, and its estimated monthly branded searches moved from 200 to 160.

## How did search popularity change for New Zealand AML and identity verification software in August 2026?

- In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%.
- In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.

## Month by month

| Month | APLYiD estimated searches | APLYiD Share of Search | APLYiD rank | Sumsub estimated searches | Sumsub Share of Search | Sumsub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 30.6% | 2 | 200 | 5.9% | 3 |
| Nov 2025 | 910 | 31.4% | 2 | 160 | 5.5% | 4 |
| Dec 2025 | 740 | 31.4% | 2 | 170 | 7.2% | 3 |
| Jan 2026 | 740 | 30.2% | 2 | 160 | 6.5% | 4 |
| Feb 2026 | 910 | 28.3% | 2 | 140 | 4.4% | 4 |
| Mar 2026 | 930 | 28% | 2 | 170 | 5.1% | 4 |
| Apr 2026 | 920 | 29.2% | 2 | 120 | 3.8% | 4 |
| May 2026 | 760 | 27.6% | 2 | 180 | 6.5% | 3 |
| Jun 2026 | 930 | 31.3% | 2 | 200 | 6.7% | 3 |
| Jul 2026 | 760 | 28% | 2 | 130 | 4.8% | 4 |
| Aug 2026 | 910 | 31% | 2 | 160 | 5.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using APLYiD’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **APLYiD**: Measured on the search terms “aplyid” and “aplyid nz”, summed into one figure.
- **Sumsub**: Measured on the search terms “sumsub”, “sumsub aml”, “sumsub com”, “sumsub id verification”, “sumsub kyc” and “sumsub near me”, summed into one figure.

- [APLYiD profile](/demand/nz/brands/aplyid)
- [Sumsub profile](/demand/nz/brands/sumsub)
- [All AML and identity verification software in New Zealand](/demand/nz/categories/nz-aml-compliance-software): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, APLYiD or Sumsub?

In August 2026, APLYiD had more branded searches than Sumsub among AML and identity verification software in New Zealand. APLYiD was estimated to have 910 branded searches compared to Sumsub’s 160, and held a 31% Share of Search versus Sumsub’s 5.4%.

## Cite this page

Brandwave. "APLYiD vs Sumsub: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aplyid-vs-sumsub

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aplyid-vs-sumsub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.