--- title: "APLYiD vs First AML: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, APLYiD or First AML? Compare estimated monthly branded-search demand and Share of Search inside the AML and identity verification software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aplyid-vs-first-aml" publisher: "Brandwave" --- # APLYiD vs First AML: Which is more popular by branded search in New Zealand? Which is more popular in search, APLYiD or First AML? Compare estimated monthly branded-search demand and Share of Search inside the AML and identity verification software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: APLYiD and First AML - **Competitive set**: AML and identity verification software - **Market**: New Zealand - **Month measured**: Aug 2026 - **APLYiD Share of Search**: 31% - **First AML Share of Search**: 56.8% ## Which is more popular in search, APLYiD or First AML? - In August 2026, First AML had more branded searches than APLYiD among AML and identity verification software in New Zealand. First AML was estimated to have 1.7K branded searches compared to APLYiD’s 910, and held a 56.8% Share of Search versus APLYiD’s 31%. - First AML was ahead of APLYiD in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, APLYiD’s estimated Share of Search among AML and identity verification software in New Zealand moved from 30.6% to 31%, and its estimated monthly branded searches moved from 1K to 910. - Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand moved from 57.9% to 56.8%, and its estimated monthly branded searches moved from 1.9K to 1.7K. ## How did search popularity change for New Zealand AML and identity verification software in August 2026? - In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%. - In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%. ## Month by month | Month | APLYiD estimated searches | APLYiD Share of Search | APLYiD rank | First AML estimated searches | First AML Share of Search | First AML rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 30.6% | 2 | 1.9K | 57.9% | 1 | | Nov 2025 | 910 | 31.4% | 2 | 1.6K | 56.6% | 1 | | Dec 2025 | 740 | 31.4% | 2 | 1.3K | 56.4% | 1 | | Jan 2026 | 740 | 30.2% | 2 | 1.4K | 55.5% | 1 | | Feb 2026 | 910 | 28.3% | 2 | 2K | 61.7% | 1 | | Mar 2026 | 930 | 28% | 2 | 2K | 59.6% | 1 | | Apr 2026 | 920 | 29.2% | 2 | 2K | 62.9% | 1 | | May 2026 | 760 | 27.6% | 2 | 1.7K | 60.4% | 1 | | Jun 2026 | 930 | 31.3% | 2 | 1.7K | 56.6% | 1 | | Jul 2026 | 760 | 28% | 2 | 1.7K | 61.6% | 1 | | Aug 2026 | 910 | 31% | 2 | 1.7K | 56.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using APLYiD’s and First AML’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **APLYiD**: Measured on the search terms “aplyid” and “aplyid nz”, summed into one figure. - **First AML**: Measured on the search terms “first aml”, “first aml new zealand”, “first aml nz”, “firstaml”, “firstaml com” and “firstaml nz”, summed into one figure. - [APLYiD profile](/demand/nz/brands/aplyid) - [First AML profile](/demand/nz/brands/first-aml) - [All AML and identity verification software in New Zealand](/demand/nz/categories/nz-aml-compliance-software): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, APLYiD or First AML? In August 2026, First AML had more branded searches than APLYiD among AML and identity verification software in New Zealand. First AML was estimated to have 1.7K branded searches compared to APLYiD’s 910, and held a 56.8% Share of Search versus APLYiD’s 31%. ## Cite this page Brandwave. "APLYiD vs First AML: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aplyid-vs-first-aml This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aplyid-vs-first-aml. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.