--- title: "APL Window Solutions vs First Windows: Which is more popular in New Zealand?" description: "Is APL Window Solutions or First Windows more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Window and door companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apl-window-solutions-vs-first-windows" publisher: "Brandwave" --- # APL Window Solutions vs First Windows: Which is more popular in New Zealand? Is APL Window Solutions or First Windows more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Window and door companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: APL Window Solutions and First Windows - **Competitive set**: Window and door companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **APL Window Solutions Share of Search**: 17.4% - **First Windows Share of Search**: 11% ## Is APL Window Solutions or First Windows more popular in search? - In October 2026, APL Window Solutions had more branded searches than First Windows among window and door companies in New Zealand. APL Window Solutions had about 650 branded searches, while First Windows had 410. APL Window Solutions made up 17.4% of all window and door company searches we track, and First Windows accounted for 11%. - The lead changed hands 2 times in the 12 months ending October 2026: First Windows took it in December 2025, APL Window Solutions took it in February 2026. - Across the 12 months ending October 2026, APL Window Solutions’ share of searches among window and door companies in New Zealand moved from 15.2% to 17.4%, and its estimated monthly branded searches held steady at 650. - Across the 12 months ending October 2026, First Windows’ share of searches among window and door companies in New Zealand moved from 10.1% to 11%, and its estimated monthly branded searches moved from 430 to 410. ## Top window and door companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Windows was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. APL Window Solutions was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Windows was listed before APL Window Solutions in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | First Windows | 1st | 0 of 3 | 2 of 2 | 2 of 5 | | Vantage Windows & Doors | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Altherm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nulook | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | APL Window Solutions | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rylock | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nebulite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about window and door companies - Asked ChatGPT "Which window and door company should I hire in New Zealand?": 1. Altherm, 2. Vantage Windows & Doors - Asked ChatGPT "What are the best window and door companies in New Zealand?": named none of the brands we track - Asked ChatGPT "What's the best window and door company in New Zealand for a new build home?": 1. Vantage Windows & Doors, 2. Altherm, 3. APL Window Solutions, 4. Rylock, 5. Nulook - Searched Google, AI Overview "aluminium windows nz": 1. First Windows, 2. Altherm - Searched Google, AI Overview "new windows nz": 1. Nulook, 2. First Windows, 3. Vantage Windows & Doors Not named in any answer: Nebulite. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand window and door companies in October 2026? - First Windows’ share of searches among window and door companies in New Zealand has lost ground for 3 months in a row, from 12.6% to 11% in October 2026. ## How has branded search for APL Window Solutions and First Windows changed in New Zealand over the last 12 months? | Month | APL Window Solutions estimated searches | APL Window Solutions Share of Search | APL Window Solutions rank | First Windows estimated searches | First Windows Share of Search | First Windows rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 650 | 15.2% | 4 | 430 | 10.1% | 5 | | Dec 2025 | 460 | 15.3% | 5 | 480 | 15.9% | 4 | | Jan 2026 | 560 | 13.4% | 5 | 590 | 14.1% | 4 | | Feb 2026 | 690 | 16.3% | 4 | 500 | 11.8% | 5 | | Mar 2026 | 760 | 16.5% | 4 | 590 | 12.8% | 5 | | Apr 2026 | 730 | 17.3% | 3 | 430 | 10.2% | 5 | | May 2026 | 800 | 18.8% | 3 | 500 | 11.8% | 5 | | Jun 2026 | 850 | 19.8% | 3 | 530 | 12.4% | 5 | | Jul 2026 | 650 | 16.3% | 4 | 500 | 12.6% | 5 | | Aug 2026 | 650 | 15.3% | 4 | 530 | 12.5% | 5 | | Sep 2026 | 650 | 17.1% | 4 | 430 | 11.3% | 5 | | Oct 2026 | 650 | 17.4% | 4 | 410 | 11% | 5 | ## How are APL Window Solutions’ and First Windows’ branded searches counted? Brandwave collects information about searches that people make online using APL Window Solutions’ and First Windows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **APL Window Solutions**: Measured on the search terms “apl window solutions” and “apl windows”, summed into one figure. - **First Windows**: Measured on the search terms “first windows” and “first windows and doors”, summed into one figure. - [APL Window Solutions profile](/demand/nz/brands/apl-window-solutions) - [First Windows profile](/demand/nz/brands/first-windows) - [All window and door companies in New Zealand](/demand/nz/categories/nz-window-and-door-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is APL Window Solutions or First Windows more popular in search? In October 2026, APL Window Solutions had more branded searches than First Windows among window and door companies in New Zealand. APL Window Solutions had about 650 branded searches, while First Windows had 410. APL Window Solutions made up 17.4% of all window and door company searches we track, and First Windows accounted for 11%. ## Cite this page Brandwave. "APL Window Solutions vs First Windows: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/apl-window-solutions-vs-first-windows This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apl-window-solutions-vs-first-windows. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.