--- title: "Apex Recruitment vs OneStaff: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Apex Recruitment or OneStaff? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/apex-recruitment-vs-onestaff" publisher: "Brandwave" --- # Apex Recruitment vs OneStaff: Which is more popular by branded search in New Zealand? Which is more popular in search, Apex Recruitment or OneStaff? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apex Recruitment and OneStaff - **Competitive set**: Trades and Industrial Recruitment - **Market**: New Zealand - **Month measured**: Aug 2026 - **Apex Recruitment Share of Search**: 1.7% - **OneStaff Share of Search**: 64.8% ## Which is more popular in search, Apex Recruitment or OneStaff? - In August 2026, OneStaff had more branded searches than Apex Recruitment among trades and industrial recruitment in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Apex Recruitment’s 270, and held a 64.8% Share of Search versus Apex Recruitment’s 1.7%. - OneStaff was ahead of Apex Recruitment in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apex Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 270. - Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 66.9% to 64.8%, and its estimated monthly branded searches moved from 11.9K to 10.1K. ## How did search popularity change for New Zealand trades and industrial recruitment in August 2026? - In August 2026, OneStaff lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 67.4% to 64.8%. - In August 2026, Apex Recruitment rose from 9th to 7th among trades and industrial recruitment in New Zealand. ## Month by month | Month | Apex Recruitment estimated searches | Apex Recruitment Share of Search | Apex Recruitment rank | OneStaff estimated searches | OneStaff Share of Search | OneStaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 1.5% | 8 | 11.9K | 66.9% | 1 | | Nov 2025 | 260 | 1.4% | 8 | 11.8K | 63.4% | 1 | | Dec 2025 | 170 | 1.2% | 8 | 9.2K | 65.9% | 1 | | Jan 2026 | 270 | 1.5% | 8 | 11.6K | 65.1% | 1 | | Feb 2026 | 330 | 1.9% | 7 | 11.7K | 66.7% | 1 | | Mar 2026 | 330 | 1.8% | 8 | 11.6K | 64% | 1 | | Apr 2026 | 330 | 2.2% | 8 | 9.8K | 65.6% | 1 | | May 2026 | 320 | 1.8% | 8 | 11.8K | 67.7% | 1 | | Jun 2026 | 340 | 2% | 7 | 11.9K | 69.7% | 1 | | Jul 2026 | 190 | 1.2% | 9 | 10.3K | 67.4% | 1 | | Aug 2026 | 270 | 1.7% | 7 | 10.1K | 64.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apex Recruitment’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apex Recruitment**: Measured on the search terms “Apex Recruitment”, “apex recruitment jobs” and “apex recruitment vacancies”, summed into one figure. - **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure. - [Apex Recruitment profile](/demand/nz/brands/apex-recruitment) - [OneStaff profile](/demand/nz/brands/onestaff) - [All trades and industrial recruitment in New Zealand](/demand/nz/categories/trades-industrial-recruitment): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apex Recruitment or OneStaff? In August 2026, OneStaff had more branded searches than Apex Recruitment among trades and industrial recruitment in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Apex Recruitment’s 270, and held a 64.8% Share of Search versus Apex Recruitment’s 1.7%. ## Cite this page Brandwave. "Apex Recruitment vs OneStaff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apex-recruitment-vs-onestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apex-recruitment-vs-onestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.