---
title: "Apex Recruitment vs Mills Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Apex Recruitment or Mills Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/apex-recruitment-vs-mills-recruitment"
publisher: "Brandwave"
---

# Apex Recruitment vs Mills Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, Apex Recruitment or Mills Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apex Recruitment and Mills Recruitment
- **Competitive set**: Trades and Industrial Recruitment
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Apex Recruitment Share of Search**: 1.7%
- **Mills Recruitment Share of Search**: 0.71%

## Which is more popular in search, Apex Recruitment or Mills Recruitment?

- In August 2026, Apex Recruitment had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Apex Recruitment was estimated to have 270 branded searches compared to Mills Recruitment’s 110, and held a 1.7% Share of Search versus Mills Recruitment’s 0.71%.
- Apex Recruitment was ahead of Mills Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apex Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 270.
- Across the 11 months ending August 2026, Mills Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.51% to 0.71%, and its estimated monthly branded searches moved from 90 to 110.

## How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

- In August 2026, Apex Recruitment rose from 9th to 7th among trades and industrial recruitment in New Zealand.
- Estimated monthly branded searches for Mills Recruitment in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

## Month by month

| Month | Apex Recruitment estimated searches | Apex Recruitment Share of Search | Apex Recruitment rank | Mills Recruitment estimated searches | Mills Recruitment Share of Search | Mills Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 1.5% | 8 | 90 | 0.51% | 10 |
| Nov 2025 | 260 | 1.4% | 8 | 90 | 0.48% | 11 |
| Dec 2025 | 170 | 1.2% | 8 | 40 | 0.29% | 11 |
| Jan 2026 | 270 | 1.5% | 8 | 170 | 0.96% | 9 |
| Feb 2026 | 330 | 1.9% | 7 | 170 | 0.97% | 10 |
| Mar 2026 | 330 | 1.8% | 8 | 210 | 1.2% | 10 |
| Apr 2026 | 330 | 2.2% | 8 | 140 | 0.93% | 11 |
| May 2026 | 320 | 1.8% | 8 | 170 | 0.97% | 11 |
| Jun 2026 | 340 | 2% | 7 | 90 | 0.53% | 11 |
| Jul 2026 | 190 | 1.2% | 9 | 110 | 0.72% | 11 |
| Aug 2026 | 270 | 1.7% | 7 | 110 | 0.71% | 11 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apex Recruitment’s and Mills Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apex Recruitment**: Measured on the search terms “Apex Recruitment”, “apex recruitment jobs” and “apex recruitment vacancies”, summed into one figure.
- **Mills Recruitment**: Measured on the search term “Mills Recruitment”.

- [Apex Recruitment profile](/demand/nz/brands/apex-recruitment)
- [Mills Recruitment profile](/demand/nz/brands/mills-recruitment)
- [All trades and industrial recruitment in New Zealand](/demand/nz/categories/trades-industrial-recruitment): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apex Recruitment or Mills Recruitment?

In August 2026, Apex Recruitment had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Apex Recruitment was estimated to have 270 branded searches compared to Mills Recruitment’s 110, and held a 1.7% Share of Search versus Mills Recruitment’s 0.71%.

## Cite this page

Brandwave. "Apex Recruitment vs Mills Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/apex-recruitment-vs-mills-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/apex-recruitment-vs-mills-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.